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I’m Marc, Head of SEO at Traffic Today. I’ve been working here since 2018, apart from a five-month stint on the client side. There, I got to know the business from the other side of the table, but agency life suited me better: more clients, more varied challenges. So I came back.
My greatest strengths lie in the technical and strategic aspects of SEO. Think of large e-commerce sites that are struggling behind the scenes, content that aligns with what people are actually searching for, and maintaining visibility now that AI Overviews and LLMs are increasingly providing the answers themselves.
As well as working with clients, I set the quality standards for SEO within Traffic Today and help colleagues meet the standards we promise our clients. I also build our own SEO tools: using Claude Code and Lovable, I create dashboards, scripts and AI agents that enable the whole company to work faster and more effectively. In this way, I ensure we’re the first to explore what’s technically possible and stay at the forefront of SEO.
Outside of work, you’ll find me at the gym or, preferably, high up on a mountain. The Alps, the Caucasus, the Himalayas – it’s never high enough. I love to push myself physically on holiday, so that my mind gets the much-needed rest!
At Traffic Today , we operate according to a unique organisational structure, inspired by Eckart Wintzen’s cell-based principle. This enables us to grow organically and sustainably, without compromising on our culture, expertise and flexibility.