Google Ads

Do you want to appear immediately in Google’s search results? To get the highest possible return on your investment, specialist expertise is essential. At Traffic Today , you can benefit from:

  • Close ties with Google, as we are a Google Premier Partner
  • Direct contact with our experienced Advertising Marketeers
  • Constant monitoring and fine-tuning of your campaigns to guarantee maximum results.

Curious about your opportunities?

What is Google Ads?

Google Ads, formerly Google AdWords, is Google’s online programme that allows businesses to promote paid adverts via search results, banners, Google shopping, videos and apps. Using an online auction system, Google constantly selects the most relevant adverts for each user, giving you the best chance of reaching an audience that is also relevant to you.

For example, the top search results on the SERP (Search Engine Results Page) are often adverts placed via this platform. So, in effect, you are buying a spot at the top of the search results that appear when a particular search term is entered. This also applies to the results shown in Google’ Shopping , or the banners (display advertisements) displayed on websites.

By making smart use of search engine advertising and targeting a specific audience, your brand will become more visible in relation to topics that are important to your business. Think, for example, of specific products you sell or a service you offer.

The benefits of Google Ads

You retain control over your budget
You’ll see a rapid increase in sales
Automation options using Ads Scripts
You can run multiple Ads campaigns simultaneously

All figures and results are clearly presented in a report
You can reach your target audience both locally and nationally

Achieving rapid results

Usually, a marketing strategy only delivers the desired results after a few months. Can’t wait that long? Then Google Ads offers a solution. With the various options for search engine advertising – such as search, display and search partners – the targeting settings are also very comprehensive. You decide for yourself in which regions your advert is shown, which keywords (and keyword types) you use, on which devices you want to be visible, and the age and even the gender of the target audience you wish to reach.

In addition, you retain 100% control over your budget. You simply set a daily budget, and the advertising system ensures that your adverts are no longer displayed once this limit is reached. However, it is important that you allocate your budget as strategically as possible.

As a Google Ads agency, Traffic Today helps clients make the most of their daily budget. Could we help you with this too? Take the free scan!

An indispensable part of your growth strategy

Because Google Ads has a wide reach and can be targeted very specifically, it is, in many cases, indispensable to an online marketing strategy. As an advertiser, you decide for yourself which keywords you want to be found on and only pay when someone actually clicks on your advert. Simple and effective!

Google is, after all, by far the most widely used search engine on the internet. By displaying your adverts here, you’ll achieve significantly better results than if you placed them on other search engines. If you want to ensure a wide reach, this sort of campaign is a good choice.

In recent years, such adverts have gained increasing prominence in search results. Popular search queries now frequently display four text adverts above the organic results that can be achieved through search engine optimisation (SEO). Reason enough, then, to take a closer look at Google Ads.

From strategy to optimisation

When you start using Google Ads, it’s important to begin by developing your strategy. Simply advertising on relevant keywords without thorough research often results in an unprofitable campaign. First, you need to decide which keywords you want to advertise on – for example, keywords targeting the products on which you have a high profit margin. You also need to analyse carefully where your target audience is, what they’re searching for, what your competitors are doing, and whether the landing page on your website aligns well with these keywords.

Once the campaign has been set up, it is important to monitor the statistics and data closely. Are certain keywords actually delivering results? What are the actual search queries for which your ad is appearing? Are the bid settings set correctly? These are all questions that Traffic Today will discuss with you whilst optimising the Ads campaign.

Advertising with Google Ads offers many advantages. As well as the fact that 95 per cent of internet users in the Netherlands use Google for searches – meaning your reach is very wide – your Ads campaigns can be configured exactly as you wish.

Other benefits of Ads:

  • You can measure and track everything down to the last detail
  • You’ll see quick and immediate results
  • Campaigns never cost more than you want them to
  • You’ll receive accurate ROI (Return on Investment) calculations
  • You’ll soon see more visitors to your website

Traffic Today is the Google Ads specialist and would be happy to help you set up your Google Ads campaigns. Please feel free to contact us for more information!


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