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Unique online strategy drives dramatic rise in traffic for Bar Company
Bar Company
Mobile catering service in Nijmegen
A professional team that doesn’t promise the moon, but delivers solid results. According to Tim Wildenbeest, director of Bar Company, that is the best way to describe Traffic Today .
The partnership between Bar Company and Traffic Today began around a year and a half ago. The company, which specialises in the hire of various types of bars and accessories, was already easy to find online thanks to its own digital efforts. It fell to Traffic Today to build on this and drive further growth. “We’ve grown significantly recently and hold many top-three positions on Google,” says Tim. For the search terms “cocktail bar hire” and “oxygen bar hire”, Bar Company ranks number one on Google. They also frequently make it into the top five with sub-websites for various bar concepts – a top achievement!
“We have lots of different websites, which can be tricky because you have to divide your attention and costs. Project manager Pascal Eskes guides us very well. He takes us by the hand. We expect an expert to suggest what we need to do, rather than having to work it out for ourselves. The pleasant collaboration and good results have ensured that we are now a loyal client.”
The power of online marketing
Traffic Today ’s work primarily involves ensuring that Bar Company’s websites are easily discoverable. This involves a great deal of SEO work, ensuring the website loads quickly, producing various blog articles, as well as making visual adjustments to increase the conversion rate. SEA is also utilised. As Bar Company operates across various concepts, there is a unique online strategy behind each one.
Tim explains that at Bar Company they believe in the power of online marketing; that is why clients find their way to them. After all, they do not exhibit at trade fairs or feature in magazines. “All our new business is generated via the internet. We’ve always been easy to find, which is why things were going well, but recently we’ve seen explosive growth. For example, we now have a lot of returning customers. We’re scaling up significantly. We’ve added an extension to the office and taken on new staff because so much work was coming in – which is brilliant, of course.”
Unique bar concepts
Meeting – and, ideally, exceeding – people’s expectations is what matters most to owners Tim Wildenbeest and Djordi te Nijenhuis. With Bar Company, they are making this a reality.
An event should be talked about for a long time to come – Bar Company makes sure of that. Every year, they make 1,500 trips to parties to delight people with one of their bar concepts. They are the first in the Netherlands to be able to take a photo at an event or party and then print it straight onto the foam of your cappuccino. This can also be done with a company logo or a fun message. Unique, fun and certainly something to be proud of, if you ask us. “Time and again, we see enthusiastic people full of energy; that’s what makes us realise this is what we’re going to do for the rest of our lives.”
A perfect match
“Every client has different needs, so it’s great that Traffic Today has a larger team. That way, there’s always someone who suits your way of working. We’re more than satisfied with this partnership. Everything we want is being achieved.”
For Tim, the weekly telephone calls are a pleasant way to stay in touch. “We can discuss straight away how the campaigns are performing and which areas might need more attention. It means we can act just that bit quicker when necessary.” In any case, we quickly established a good rapport with project manager Pascal Eskes.
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