PR link building

Spread your name through press releases! Are you looking for a valuable way to implement link building? Then PR link building is exactly the service you’re looking for! With PR link building, you don’t promote your name via blogs on random websites, but via press releases on high-quality news websites. This means greater reach and, consequently, more traffic to your website!

Curious to find out what PR link building can do for you? Read on or get in touch with one of our specialists!

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What is public relations link building?

Normally, link building is a process in which you gather internal and external links to various pages on your website. This helps you build value and authority, causing Google to rank you higher in its search results. With a smart strategy, you can ensure that all your key pages achieve a good SEO ranking in this way – especially if you also incorporate public relations link building into this strategy!

With PR link building, you essentially do the same as with regular link building, but there is one major difference: your links are placed on high-quality news websites rather than on a random website with domain authority. This also automatically means that your links are embedded within a press release, presenting your service or product as newsworthy. Readers of the press release are thus introduced to your name in a professional context, which leads to a higher success rate.

You may be wondering whether your products or services are actually suitable for PR link building. These doubts are entirely unnecessary: with the right approach, any business can make use of this service. The approach to the press release and where it is published will vary from business to business, but by employing the right link-building strategy, you can ensure that your press release receives a high number of views and, as a result, introduces many new customers to your brand.

Whether you’re focusing on major national news websites or trying to make a name for yourself in local newspapers, public relations and link building ensure you attract attention in an engaging way. Examples of potential press releases include the opening of a new branch, the launch of a new product, or a great deal you’ve secured with one of your partners. Things that may seem routine to you can sometimes very well be newsworthy. It’s up to you to make the most of this!

Digital PR: a wider reach

Imagine this: you’re reading your local newspaper online and scroll past a news item about a local company launching a product you’re interested in. Naturally, you start reading it and, once you’ve finished the article, you see a link to the company’s website. A logical next step is to click on this link, especially if the press release has managed to spark your interest.

You’re not the only one with this line of thinking, which immediately demonstrates the power of digital PR (newsjacking). If you know how to phrase your press release correctly, you automatically increase your reach. This is because you’re introducing yourself to a new audience in a unique way. The key to success lies in the fact that people who read your message are automatically interested. So, it’s all about smart targeting!

If you want to get the most out of PR link building, it’s worth considering which channel you’ll use to share your press release. Of course, the platform must suit your message, but you also need to think about the people who will be reading it. A larger platform does not necessarily mean a higher success rate, as a smaller platform with a suitable target audience is likely to resonate better. So, are you going local or national?

Writing press releases: the start of digital PR and link building

Now that you know what digital PR and link building can do for you, it’s time to put pen to paper and write your first press release. It’s important to bear certain requirements in mind, as a press release isn’t simply published on a whim. Whereas you would normally start with a catchy introduction, with a press release it is important to write in a way that allows the text to be skimmed. This means that the information you provide becomes less important as you go on. Of course, you shouldn’t mention irrelevant details, but the first paragraph must always contain the key message.

Once your press release has been written, you share it with the relevant journalists. They may make some minor adjustments to the press release, which is why it is particularly important that you are as straight to the point as possible. This ensures that the essence of your article remains intact. Of course, you’re welcome to check the press release before it’s published, so a critical eye is recommended.

How do you write a press release?

To help you write your first press release, here are a few tips you can put into practice!

No longer than an A4 page: this is actually the standard maximum length for a press release. This ensures that the reader remains engaged and ultimately finds the link to your website.

Make your press release scrollable: the most important information is at the top, the least important at the bottom. This allows editors to omit parts of your press release whilst still retaining the key information

Write news, not a blog. In a press release, you don’t need to try to make anything sound better than it actually is. Doing so makes it less realistic, which is precisely what you want to avoid in a press release.

Frequently asked questions about PR link building

How does PR link building work?

PR link building works in the same way as regular link building, particularly the link building blogs aspect. Here, your company is mentioned in a blog post published on a website with high domain authority, so that your link also carries greater value. With PR link building, you essentially do the same thing, except that instead of writing a blog, you write a press release. The final source is also not just any website, but a carefully selected news source.
These news sources are often websites with high domain authority, but also with a high level of reliability. When your website is mentioned on such a website, you therefore increase both your own domain authority and the traffic to your website. Two birds with one stone – both of which come in very handy!

What other link-building methods are available besides PR link-building?

PR link building works best when it forms part of an all-round link-building strategy. This also includes other forms of link building, such as:
– Internal link building: you structure your website to create a logical tree-like structure. On each page, you link to other pages, ensuring that users can find all relevant information and that the duration of their visit to your website is extended.
– External link building: this involves writing link-building blogs containing anchor links. These blogs are posted on relevant websites with high domain authority. Google indexes the link to your website and, as a result, automatically ranks your page higher.
– International link building: at Traffic Today , we offer a specialised service for companies looking to expand their website’s reach abroad. In essence, international link building encompasses all the link-building methods mentioned above – namely, internal, external and PR link building. We connect you to a robust link-building network, enabling you to establish valuable connections more quickly.

How do I find good topics for my digital PR?

The trick to finding a good topic for your digital PR is not to look too far afield. When writing a blog, you often want to take a very creative angle and put your service in the spotlight, but with a press release, this isn’t necessary at all. Here, you can state exactly what’s happening in your company. You might find it difficult to think of what could be newsworthy, but why not start by listing the recent developments in your company? This could include anything: new openings, trendy products, exciting collaborations, etc. It may sometimes feel like business as usual to you, but by writing the press release in the right way, you’ll certainly get your target audience excited and encourage them to get in touch with your company.

How will my press releases be promoted?

Press releases are brought to the attention of journalists through distribution. This can be carried out at regional or sectoral level. Where there are several journalists specialising in a particular field, it is possible to select multiple journalists. By sending press releases frequently, you raise your profile with journalists, increasing the likelihood of being featured in the media in the long term.

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Need help with PR link building?

We’d be happy to work with you to explore strategic opportunities for building strong backlinks through valuable PR link-building. Whether you prefer to call, email or meet in person, we’re here to make things easy for you. Please feel free to contact us without obligation.