Proud partner
Artificial Intelligence
Artificial Intelligence (AI) is developing at breakneck speed and it can be difficult to keep up with what works. That’s why we help business owners to use AI in a smart and practical way. We take the legwork off your hands and ensure that AI supports your marketing, so that campaigns are organised more efficiently and you have more time for your business.
Curious to find out what we can do for you?
What can AI do for you?
More time for your business
We use AI to automate data processing and repetitive tasks, so that our team can focus on strategy and creative campaigns for you.
More conversions
We combine AI optimisation with human expertise to drive campaigns that deliver measurable results and genuine conversions.
Better insights
AI analyses data quickly and translates it into concrete recommendations, enabling us to make smart marketing decisions together with you more quickly.
How do we work?
First and foremost, we take a close look at the challenges you face and determine the strategy in which AI acts as a catalyst. Which tools we use – such as n8n, Gemini, ChatGPT, Claude and/or Nano Banana – depends on your specific situation and objective.
AI can, amongst other things, contribute to more efficient campaigns, support creative execution, speed up processes and convert data into insights more quickly.
AI versus automation
Not every marketing problem requires AI. Sometimes automation is sufficient on its own, for example, flows built in n8n. As long as no agent or GPT node is incorporated, it is purely a matter of automation. Sometimes this even works more efficiently than when AI is added.
Our AI case studies in the spotlight
In 2025, two of our campaigns were nominated for awards in the field of AI application in marketing. For instance, our very own AI colleague Herman was nominated at the Influencer and Content Marketing Awards, and we made a strong impression at the Dutch Search Awards with a case study for Saxion University of Applied Sciences. These nominations underscore that our practical use of AI is not only innovative but also delivers tangible results for our clients.
Our AI success stories
More companies we support with AI
How do we keep up to date with AI developments?
Because we work according to the cell philosophy, we actively share knowledge within Traffic Today. Each cell has a product manager who oversees their own area of expertise, including the latest AI developments. During regular check-ins and our internal knowledge festival ‘Kennisfest’, we put innovations into practice and ensure that AI remains up to date and applicable at all times.
In addition, we maintain close ties with platforms such as Google, bol, Meta and Channable, attend relevant AI and marketing events, and work closely with AI agency Whats Next. As part of the Eager collective, we benefit from a broad network of AI experts and combine in-house knowledge with external insights, ensuring our clients always benefit from practical and up-to-date AI solutions.
AI in practice: CustomGPTs
One of the many ways in which we apply AI in practice is through CustomGPTs. This enables us to create a bespoke GPT that is fully tailored to a company’s tone of voice, style and processes. This makes it possible to produce content, adverts, social social media posts and customer service messages more quickly, consistently and efficiently.
The result? Time savings of up to 50 per cent, more consistent communication, higher-quality copy and greater scope for strategy and creativity, whilst ensuring the brand always remains recognisable. Want to find out more?
Frequently asked questions about AI marketing
1. What exactly is AI Marketing and what can it do for my business?
AI Marketing involves using artificial intelligence to make marketing smarter, faster and more effective. This includes automating campaigns, analysing large volumes of data and personalising content. For business owners, this means better results with less waste of time and budget.
Will AI replace my marketing team or agency?
AI does not replace strategic thinking, creativity and human experience. On the contrary, it supports and enhances them. As a marketing agency, we use AI to gain insights more quickly and optimise campaigns, whilst continuing to determine the strategy, creative direction and decisions ourselves.
Do I need to have any knowledge of AI myself to get started with this?
No. That is precisely where we, as an online marketing agency, add value. We translate technology into concrete actions and clear insights, so that you can focus on running your business.
In practical terms, how is AI used in online marketing?
Within online marketing, we utilise AI in various ways to make your campaigns more effective. For example, AI helps to optimise adverts on Google and social social , generate new content ideas, carry out SEO analysis and keyword research, segment and personalise customer groups, and predict and improve conversions. The goal is always the same: to get more out of your marketing efforts, faster and smarter than ever before.
Would you like to get more out of your marketing with Artificial Intelligence?
AI helps you improve efficiency and discover new opportunities. We help you implement AI solutions that drive your business forward. Get in touch and find out what AI can do for you!
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