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Link building
- Affordable: at Traffic Today , you always get the best links at the best price
- Largest: we have the largest publisher network in Europe
- Lightning-fast: within 24 hours, you’ll receive a list of links tailored to your business
- To be honest: we have no secrets about the rates we charge
- Packages & Strategies: choose from a bespoke strategy or a link-building package
Incorporating link building into your marketing strategy can deliver groundbreaking results. Traffic Today specialises in link building and helps entrepreneurs build a rock-solid link profile that drives online growth.
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What is link building?
Link building is the process of acquiring internal or external links to the various pages on your website. These links, also known as backlinks, are a way for users to navigate between pages on the internet. In addition, search engines use these links to crawl the web. Google states that ‘these links form an important part of a page’s ranking factors in terms of reliability and relevance.’ In doing so, the search engine checks whether authoritative websites link to or reference the content of your page. The higher the authority of a website from which you secure a link, the more value it adds to your page. Examples of authoritative websites include reliable news sites and highly viewed blog pages.
Do you gain link value from these kinds of websites? If so, Google will reward your website with a higher position on the search results page (SERP). This makes you easier to find and helps you generate more traffic to your website. Link building therefore involves trying to generate as many high-quality links to your website as possible.
Now that you know what link building entails, on this page we’ll take you through all the key points for a successful link-building strategy. As mentioned, link building is essential for achieving a good position in search results. By acquiring valuable backlinks to your website, Google will index your site more effectively and display it higher up in the results for relevant search queries. It goes without saying that this will have a significant impact on the traffic to your website.
Using this marketing strategy, we work together to drive targeted digital growth. Are you up for the challenge, with Traffic Today as your link-building specialist?
Link building for visibility in AI
Link building is about more than just improving your visibility on Google. Your brand’s online authority is also becoming increasingly important for your visibility on AI platforms such as ChatGPT, Gemini and Claude. AI systems use information and references from various online sources to determine which brands and websites are relevant and trustworthy.
When it comes to link building, we therefore look beyond the backlink itself. Through high-quality articles, we ensure that your brand is mentioned on relevant and reliable external websites within the right context. In this way, you build a broader online authority profile that is not only important for traditional SEO, but also increases the likelihood of your brand appearing in responses from AI platforms.
Link building is part of a broader strategy that combines, amongst other things, strong content, technical optimisation, brand authority and relevant external mentions. Would you like to know more about this development? On LinkedIn, we explain why authority and link building remain important even in the age of AI.
What are the benefits of link building?
Building a high-quality backlink profile
A backlink profile contains all the websites that link to your page. The higher the quality of the profile, the more authority this brings to your website.
Greater relevance for your website
When you establish yourself as an authority in your sector, you demonstrate that your website possesses the necessary expertise. This makes you relevant to visitors, resulting in a higher ranking on Google.
Stable organic position
By demonstrating the authority of the relevant page, your website stands out from the competition. In this way, your position on Google’s search results page remains stable and secure.
Your website will appear higher in the search results
The authoritative backlinks you acquire help your website build credibility and relevance. This has a positive impact on Google’s assessment, which ultimately leads to a higher ranking in search results.
More organic visitors to your website
Link building helps to achieve a higher ranking in Google’s search results. A high ranking automatically leads to increased traffic. To put this into perspective: websites on the second page of the SERP receive just 4.8 per cent of the total number of visitors.
Beating the competition
Perhaps the most important benefit of all: the right link-building approach supports your strategy to outperform the competition. And isn’t that what it’s all about? Standing out from your competitors!
Why will link building still be valuable in 2026?
If a link-building specialist tells you that adding your backlinks to other people’s pages is still effective, it might raise a few eyebrows. People are quick to assume that link building is an outdated concept. But nothing could be further from the truth. With the roll-out of the new Google Helpful Content Update, the search engine is placing even greater emphasis on the visitor. So the better you use link building to cater to visitor intent, the better you’ll be rated by Google. Use backlinks that add value to your website and invest in sources relevant to your industry.
Link building helps you generate higher authority for your website (Page Authority). It also fosters constant growth by giving specific categories a platform on other people’s websites. Linking pages are still synonymous with reliability and security. So do not underestimate this marketing tool, because once you have laid a solid foundation with search engine optimisation, link building is your ‘next step’. That is why it remains indispensable in the digital marketing world of 2026.
Various link-building methodologies
There is no shortage of link-building methods, but internal and external link building are undoubtedly the best-known principles. With external link building, it is essential that your links are added in a way that looks natural. Otherwise, there is a risk that Google will flag your backlinks as spam.
However, when a backlink is created because your content is shared on social media or an external website – because your content is apparently relevant and shareable enough – a natural link is created. Google is unlikely to classify this as spam. At Traffic Today , we strive for this natural form of ‘link building’.
Another successful link-building method is internal link-building. With internal link-building, you create a natural path for the visitor using internal links on your website. From the homepage, you guide visitors deeper into the website: from main categories to sub-categories and ultimately to the products. With these ‘breadcrumbs’, your visitors’ journey remains clear and they always know where they are on the website.
This also increases the likelihood that a visitor will stay on your website after reading a page and click through to read more content. Alongside menu options and buttons, internal links are ideal for guiding visitors around your website. Furthermore, internal link building also helps to improve the PageRank of the page you’re linking to.
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They’ve gone before you
What is Traffic Today ’s approach to link building?
We believe it is important to offer genuine added value to our clients. This means we do not skimp on link-building tools. Every day, we monitor aspects such as your competitors’ link profiles and the performance of the strategy we have developed for you. We do this using the latest tools and techniques. Using measurement tools such as MOZ and Majestic, we carry out thorough research so that we can then draw conclusions from the analyses. Observe, identify, respond: we employ a link-building strategy that ensures optimal results.
To implement a successful link-building strategy, we at Traffic Today have developed our own link-building step-by-step plan. The steps are explained here one by one.
Step 1 – Analysing your backlink profile
Every link-building strategy begins with a baseline assessment. A thorough analysis of your link profile is therefore essential to gain an understanding of the link-building opportunities for your website. First, we use SEMrush and MOZ to scrutinise your link profile. Together with our link-building specialist, we decide which of our partners would be best suited to your needs.
Step 2 – Choosing a suitable and targeted link-building strategy
Based on an analysis of your backlink profile and using the resources at our disposal, we determine the right course of action. There are various link-building strategies, and not every approach works for every business. That is why we actively work with you to devise a suitable strategy that contributes to your goals. However, we do not compromise on speed: as soon as you indicate that you wish to choose Traffic Today as your link-building partner, we’ll get started!
One of the strategies we frequently employ is placing links on partners’ web pages. Thanks to our close contact and positive experiences, we can place links on thousands of websites, spanning various sectors. Examples of these web pages include successful link-building online shops for partner links, directories, blogs or local web guides. Every single link plays its part in increasing your domain value.
However, it is also possible to opt for a link-building strategy where link targets are approached manually. Traffic Today then creates target lists based on the link profile of your strongest competitors. Through this proactive approach, we aim to secure backlinks on the relevant pages. In doing so, we use strong domains that we manage ourselves as ‘bargaining chips’ or offer other links in exchange. This significantly increases the chances of success! We are committed to your objectives and will always ensure that your interests come first.
One of the strategies we frequently employ is placing links on partners’ web pages. Thanks to our close contact and positive experiences, we can place links on thousands of websites, spanning various sectors. Examples of these web pages include successful link-building online shops for partner links, directories, blogs or local web guides. Every single link plays its part in increasing your domain value.
However, it is also possible to opt for a link-building strategy where link targets are approached manually. Traffic Today then creates target lists based on the link profile of your strongest competitors. Through this proactive approach, we aim to secure backlinks on the relevant pages. In doing so, we use strong domains that we manage ourselves as ‘bargaining chips’ or offer other links in exchange. This significantly increases the chances of success! We are committed to your objectives and will always ensure that your interests come first.
Step 3 – Monthly link-building report
To provide insight into our transparent working methods and enable you to monitor our work, you will receive a detailed monthly report from your link-building contact.
In this monthly report, we’ll be focusing, amongst other things, on your website’s Trust Flow, Domain Authority and Organic Traffic. You’ll see at a glance what our work is achieving and where areas for attention arise. That way, you can continue to focus on your business whilst we expand your online reach.
In this monthly report, we’ll be focusing, amongst other things, on your website’s Trust Flow, Domain Authority and Organic Traffic. You’ll see at a glance what our work is achieving and where areas for attention arise. That way, you can continue to focus on your business whilst we expand your online reach.
Step 4 – High-quality blogs to support your link building
High-quality content is vital for boosting your website’s authority and search rankings. This applies both to the content on your own website and to the content you publish on external platforms.
High-quality content includes relevant, well-written blog posts that contain a link to one or more of your web pages and are published on external partner websites. We have a large in-house team of experienced content marketers who will write your blogs professionally and with great enthusiasm. So you won’t have to worry about this anymore.
This form of link building, also known as ‘article link building’, boosts your website’s domain authority. This is because we link to your website from an article containing relevant content, published on a high-authority domain. Thanks to the relevance of the content and the fact that there is a link to your website on a high-authority domain, your domain authority will also increase.
High-quality content includes relevant, well-written blog posts that contain a link to one or more of your web pages and are published on external partner websites. We have a large in-house team of experienced content marketers who will write your blogs professionally and with great enthusiasm. So you won’t have to worry about this anymore.
This form of link building, also known as ‘article link building’, boosts your website’s domain authority. This is because we link to your website from an article containing relevant content, published on a high-authority domain. Thanks to the relevance of the content and the fact that there is a link to your website on a high-authority domain, your domain authority will also increase.
Step 5 – Expansion using other techniques
Link building rarely stands alone. As specialists in online marketing, we at Traffic Today know better than anyone that it is often the combination of services such as link building and search engine optimisation that drives rapid growth. That is where the power of online marketing lies – and where our own strength lies too!
We therefore do not regard link building as the be-all and end-all for getting your business to the top of Google’s rankings, just as we do not view conversion optimisation, search engine advertising or social media marketing as standalone success factors. The fact that we have in-house specialists for every discipline within online marketing ensures a decisive and comprehensive approach to your growth strategy.
Every link-building specialist has a keen understanding of what your sector – and, more specifically, your company – needs to achieve the best possible online results. Together, we decide on the strategy to adopt and then hit the ground running!
We therefore do not regard link building as the be-all and end-all for getting your business to the top of Google’s rankings, just as we do not view conversion optimisation, search engine advertising or social media marketing as standalone success factors. The fact that we have in-house specialists for every discipline within online marketing ensures a decisive and comprehensive approach to your growth strategy.
Every link-building specialist has a keen understanding of what your sector – and, more specifically, your company – needs to achieve the best possible online results. Together, we decide on the strategy to adopt and then hit the ground running!
Why outsource link building to Traffic Today?
When it comes to the value of a link profile, it is important to create a profile that is as natural as possible, so that outsourcing link building can truly be a success. You achieve this by combining different types of links. Why is outsourcing link building via Traffic Today a good idea? This is partly due to our partner network. In a short space of time, we have built up an impressive (international) network that forms the basis for every external strategy. We maintain close contact with our partners on a daily basis, ensuring short lines of communication.
Our extensive (inter)national link-building network
We have therefore paid close attention to the various types of links we include in our network, ensuring that the right combination is always available. Our reach has extended beyond national borders for some time now and now extends to countries outside the EU.
We maintain close contact with our partners. This enables us to assess precisely whether they are a good match for your requirements and expectations. We have selected the partners we work with based on their sectors. Our extensive network ensures that we can approach the right partners for a range of budget sizes. In our collaboration, we adhere to strict delivery times. What does that mean? Once contact has been made, we aim to deliver the requested backlinks as quickly as possible. 91.5 per cent of our partners deliver the backlinks within 15 days. A result we can be proud of.
Thanks to our extensive national and international network, we are always able to adopt the right approach. After all, we have access to all platforms that could be even remotely relevant to our clients. This means we can carry out link building for you in the following languages:
All specialists in-house
In addition to our close collaboration with our national and international partners and our reliable delivery, we keep the link-building process in-house as much as possible. This ensures short lines of communication, enabling us to respond at lightning speed when necessary. Our link-building specialists devise the most successful strategy, carry out the link-building and deliver the results to you. Project managers handle all communication. They provide an overview, produce reports and act as your point of contact. Finally, we have the driving force behind link building: our content marketers. Drawing from a large pool of talent, we match each blog post to the right writer. This ensures that our link-building blog posts are written and delivered to a high standard.
Our proprietary link-building tool
The third advantage of outsourcing link building to Traffic Today is that, as specialists, we have developed our own state-of-the-art link-building tool. This enables us to quickly and easily establish connections between your business and our partners. Partly thanks to this in-house link-building software, we are able to devise bespoke link-building strategies that are fully aligned with your objectives. Our link-building specialists would be happy to tell you more about this targeted and digitally driven approach.
In short, we believe that link building can be the catalyst for digital growth. With a strong strategy and the right approach, we can achieve online growth together.
White paper on ranking factors such as link building
Link building is one of the many ranking factors you’ll encounter in Search Engine Optimisation. There are so many of them that it would be impossible to list them all. To give you a bit more insight, we’ve written a white paper at Traffic Today that provides you with further information on this topic!
Finding the ideal link-building tactic
As well as the familiar strategies, it is also important to consider a suitable link-building tactic. To stand out in the digital landscape, creating unique concepts or tools is an approach that can pay off. For example, blog about your discovery or send information to potentially interested websites in the hope that they will include a link to your website.
Reaching out to partners or news sites is also a popular link-building tactic that helps boost your number of referring domains and page authority. Partners are affiliated with your organisation for a reason. And if you’re on good terms, why wouldn’t they want to reward you with a backlink?
Creating infographics or researching which sites your competitors’ backlinks appear on is also an effective link-building tactic that has proven its worth time and again. Marketers at companies that have already built up a strong reputation use tools to identify where brand names are already mentioned but where the backlink is still missing (unlinked mentions).
The dos and don’ts of link building
Safe links above all else. When it comes to link building, a single high-quality link is more valuable than a proliferation of backlinks on ‘sketchy’ websites.
Nurture your relationships. Collaborations with partners are the key to success in link building. If you maintain your relationships well, the rest will follow naturally.
Spreading backlinks. You cannot create a natural link profile by having everything link to your ‘home’ page. You can, however, by varying the anchor text and links. So do not spam the same anchor text, even if it does reflect the page’s subject matter.
Go social. When it comes to link building, you don’t just have to rely on other people’s pages. Your own social pages can also be valuable by including links to your site. A win-win!
Don’t get stuck using the same type of links (for several years); instead, aim for a sustainable approach and vary the types.
We’ve listed a few tips for you that you should definitely bear in mind. But be careful! There are plenty of no-gos too.
- Put a stop to duplicate content. However tempting it may be to post link-building blogs on various forums or pages, don’t do it. Entire phrases or paragraphs that appear in multiple places will be mercilessly penalised by crawlers.
- Do not buy large quantities of irrelevant links. Irrelevant backlinks have a negative effect on your spam score, which could lead to the leading search engine threatening to impose a Google penalty. Such a penalty can result in a drop in visitor numbers or fewer appearances of your site on the SERP. So be careful – especially with the roll-out of the Google Helpful Content Update.
Get started with link building yourself
As well as outsourcing, it is also possible to undertake link building yourself. One successful technique you can use is the so-called ‘Skyscraper Technique’. The Skyscraper Technique is a link-building strategy based on improving existing, popular content and replicating backlinks to increase traffic to your website. This approach was developed in 2015 by Brian Dean, founder of Backlinko.
Below, we briefly outline the steps to take. For more information and a detailed step-by-step guide, we’d like to refer you to this blog post by Ahrefs.
Step 1 – Find relevant content with plenty of backlinks
First and foremost, it is important to find relevant content. Use the various ‘explorer’ tools on Ahrefs, such as Site Explorer, Content Explorer or Keyword Explorer. These tools will help you identify relevant domains, content and keywords to incorporate into your link-building strategy.
Step 2 – Make your content even better
Based on the findings, you will aim to make your content even better. Take your content to a higher level than that of your competitors. You can do this, for example, by adjusting and improving the length, relevance, design and depth of your content.
Step 3 – Reach the right target audience
Finally, it is important to reach the right target audience. Identify and approach relevant parties whom you know are interested. For example, look for parties who already have a link in the content that you analysed and improved in step two. Convince them that your content offers greater qualitative value.
However, we would like to draw your attention to the dangers of doing your own link building. The process can be time-consuming, cost a lot of money without delivering results, and may even lead to a drop in search engine rankings. To ensure that link building does work for you, it is better to outsource the process to Traffic Today .
However, we would like to draw your attention to the dangers of doing your own link building. The process can be time-consuming, cost a lot of money without delivering results, and may even lead to a drop in search engine rankings. To ensure that link building does work for you, it is better to outsource the process to Traffic Today .
Conclusion
In conclusion, we can say that link building will still be of great value in 2026 to support your growth in the field of SEO. A good link-building strategy leads to a high-quality backlink profile and greater relevance for your website. These two aspects help to maintain a stable organic ranking, enabling your website to appear higher and higher in Google’s search results. Thanks to these rising rankings, you’ll attract more organic visitors to your website and gain the upper hand over your competitors!
A valuable addition is our response to the rolled-out Google Helpful Content Update. With the right strategy, you can focus even more on your visitors and tailor your content even better to their intent. And Google’s approval? That will follow naturally!
Traffic Today is happy to help you successfully implement your link-building strategy! Why choose us? Simple:
- One of the largest networks in the Netherlands. Compared to our competitors, we simply have a wider range of networks at our disposal.
- We collaborate on strategy with experienced marketers. Our marketers have already provided hundreds of companies with growth strategies, in which link building is a key supporting component.
- We specialise not only in link building, but also in other areas of SEO. As well as analysing, implementing and optimising your link-building strategy, we also look for other growth opportunities! When we’re asked to contribute proactively, we immediately take a close look at your entire on-page SEO!
Frequently asked questions about link building
What link-building tools are available?
There are a great many link-building tools on the market, each with its own unique advantages and disadvantages. For example, most tools are suitable for checking backlinks, whilst others offer a comprehensive link-building scan. To make things easier for ourselves and our clients, we at Traffic Today have developed our own user-friendly tool that includes everything we consider essential for optimal results.
Why is link building important?
Search engines base their most relevant results on various factors. One of these factors is your website’s authority. To increase this authority naturally, link building is essential. You can therefore view link building as a tool for ensuring that the overall picture of your website is right.
Who is link building suitable for?
Link building is actually a valuable addition to any website’s growth strategy. Whether you want link building for your online shop, your website or even just a blog – link building ensures improved rankings on Google and, ultimately, more traffic.
How much does link building cost?
There are various ways to carry out link building. On the one hand, it can be done for free by requesting links from websites yourself. On the other hand, it can be done by paying a fee per link requested. The link-building strategy – and therefore the link-building budget – is determined based on your objectives.
What is link building?
Link building is a form of off-page optimisation. This means that link-building activities take place outside your own website. Link building involves generating links from external websites to build the best possible backlink profile. Link building is one of Google’s ranking factors, which means it influences organic search engine rankings.
How does link building work?
To achieve a high ranking in Google through link building, it is important to understand what factors Google takes into account. Apart from the quality and relevance of inbound links, there are also other important factors that influence the way a link is placed. This relates to the natural ‘growth’ of the link profile and the use of anchor text. By placing links using the correct method, Google is given the impression that the inbound links have been acquired naturally.
How does outsourcing link building work?
Carrying out link building yourself comes with risks. It can lead to falling rankings, unnecessary costs and poor results. When you outsource link building, you are assured of a successful strategy, devised by specialists.
When do you start to see results from link building?
You can usually expect to see the first results of your link-building strategy within 2 to 3 months – provided your website has the right foundations. Without the right website technology and/or content, link-building will make little difference. So always ensure you have a solid foundation first.
How do you determine whether a link is relevant?
By analysing the website on which the article and/or link is placed, based on the subject matter the website primarily focuses on. Consider, for example, a website whose content is mainly devoted to sanitary facilities. This is only relevant to businesses in the same sector.
Rank higher on Google with link building?
Are you curious about the possibilities of link building for your website? Then please feel free to contact us for a no-obligation chat. By phone, online or in person? Just let us know what suits you best – we’re not fussy.
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