International SEO

Do you want to reach your customers internationally? Traffic Today is happy to help you with international SEO. This allows you to benefit from marketers with extensive international marketing experience, a large international link-building network and access to advanced tools for international market analysis.

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What is international SEO?

Before we can explain what international SEO is, it’s important that you first understand what standard SEO is. This service allows you to capitalise on Google’s ranking factors, enabling you to appear higher up in this internet giant’s search results. This is incredibly useful, of course, because who doesn’t use Google for their searches? As a marketer, you’ll naturally want to capitalise on this!

International SEO is, in principle, no different from standard SEO, except that it is carried out on an international scale. This may sound like a minor difference, but that is not entirely true. There are, in fact, several aspects you need to bear in mind when expanding across borders. Naturally, you’ll need a website in the language of the country you wish to target, but it’s also important to adapt your website to the preferences of consumers in that country. This includes keywords, as well as relevant trends and other market information. Traffic Today is happy to help with this! Our SEO marketers will get to work on your international SEO by conducting research and developing a strategy based on their findings. This is then implemented by our content marketers, who will create an SEO-friendly website for you, in line with your brand identity and objectives.

The benefits of international SEO at Traffic Today

Affiliated with Google’s IGAP programme for exclusive growth support
In-depth knowledge of international markets and search behaviour
Focused on maximising visibility and conversion across borders
Native specialists who are here to help you

Why international search engine optimisation?

Many companies are unsure whether they should take the step towards international search engine optimisation. If we may offer our advice, we’d say you absolutely must do so! International SEO is the best way to introduce your business to a large group of potential customers whom you would otherwise be unable to reach. The chances of you successfully reaching these customers with a Dutch-language website are slim; even if you do manage it, the likelihood of them converting is not high. By adapting your website to suit this international opportunity, you give these customers the freedom to use your website.

Are you planning to physically expand into another country? Then a website tailored to that country is essential. This is true even if you’re taking a ‘simple’ step, such as expanding from the Netherlands to Belgium. Such a move is actually more complicated than you might expect: not only is the language different, but so too is the behaviour of your target audience. That said, it’s definitely worth the effort! By expanding abroad, you’re giving your business the space to grow naturally.

Components of an international SEO strategy

As we mentioned earlier, we start with a robust international SEO strategy. We do this so that we can explain our results: we take a targeted approach, based on various studies. This gives us room for manoeuvre, because should anything go wrong, we can easily respond to it. Examples of the research we carry out can be found opposite.

Keyword research
Perhaps the most important aspect of international SEO is your use of language. This must, of course, be linguistically sound, but it must also incorporate the right keywords. In a keyword analysis, we look at which search terms customers use to find their way to your website. We incorporate these keywords into your website, enabling Google to recognise the page as relevant more quickly.
Competitor analysis
We cannot simply get started without first looking at what your competitors are doing. A competitive analysis gives your business the scope to position itself uniquely, enabling customers to build loyalty to you more quickly.
Market analysis
It is not only your competitors that influence how you operate; the market in which you operate does too. In a market analysis, we set this out clearly: we look at external factors such as suppliers, as well as current trends within your sector.
International link building
One SEO service that has a significant impact on your ranking on Google is international link building. This involves acquiring links from external websites. If Google deems these links to be valuable, it views this positively. However, link building is not carried out externally alone: we also analyse your internal link profile and ensure it has a natural structure.

International SEO with Traffic Today

Would you like to make the switch? Traffic Today is happy to help! Our transparent, intensive collaboration is entirely focused on you. Once your international SEO strategy has been drawn up, we’ll get straight to work. Thanks to our combination of experience and expertise, we know how to successfully integrate international SEO into your marketing plan. In doing so, we take your requirements fully into account, for example by providing marketing secondment services. Are you interested, or do you have any SEO-related questions? Get in touch! Our enthusiastic team are here to help.

Frequently asked questions about international SEO

As we mentioned earlier, we start with a robust international SEO strategy. We do this so that we can explain our results: we take a targeted approach, based on various studies. This gives us room for manoeuvre, because should anything go wrong, we can easily respond to it. Examples of the research we carry out can be found opposite.

What is the difference between national and international SEO?
The difference between national and international SEO is very simple: your target audience. Your target audience has one thing in common: a shared interest. However, there are many other characteristics that differ between clients in different countries. Naturally, the location differs, but the different culture may also call for very different types of content.
Incidentally, SEO works in exactly the same way. You don’t need to learn a new way of working; you simply need to identify it.
How much does international SEO cost?
The costs for international SEO are difficult to quantify, as they vary. It simply depends on how much of your budget you’re willing to allocate to this. Of course, a higher budget does mean better results, as it gives us more freedom to do what is necessary. At Traffic Today , we operate with complete transparency: using Asana, we provide you with a clear overview of where your money is going.
What should you bear in mind when it comes to SEO for international markets?
The most important aspect of international SEO is, of course, that it is relevant to your target audience. This includes a correctly translated website with localised content. You can cater to the needs of your international target audience by taking various trends into account. But this isn’t the only important aspect of international SEO: a new target audience may also present opportunities on other search engines. Globally, Google is by far the largest search engine, but if you want to focus more on a single country, Bing Ads, for example, can also be very interesting. Thorough research is, of course, the foundation for this: it allows you to know exactly which services are effective in which country.
International link building
One SEO service that has a significant impact on your ranking on Google is international link building. This involves acquiring links from external websites. If Google deems these links to be valuable, it views this positively. However, link building is not carried out externally alone: we also analyse your internal link profile and ensure it has a natural structure.
When should you start with international SEO?
We cannot give a definitive answer as to when you should start with international SEO: this varies from business to business. However, if you want to continue your growth, this is certainly a very useful step to take. An international website is essential, particularly if you’re physically relocating abroad, but even if this isn’t the case, it’s worth considering. International SEO simply offers a wealth of opportunities for many different businesses. We recommend implementing this form of SEO before you physically relocate, so that this new market can get to know you in advance.

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Need help with international SEO?

Growing internationally requires more than just translated content. We combine our technical expertise with local knowledge thanks to our native specialists. In this way, we ensure that your brand is easily found and resonates well across borders.

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