Proud partner
Online marketing in Belgium
Are you looking to expand your business into Belgium? Then a well-thought-out online marketing approach is essential. As a Dutch agency with experience in the Belgian market, we’ll help you raise your brand’s profile locally. We tailor your SEO, SEA and social media campaigns to Belgian search behaviour, language and culture. This ensures you not only achieve reach, but also make a real impact across the border.
Looking to outsource your online marketing in Belgium?
Making the move to Belgium is something you’ve probably given some thought to; so it’s reassuring to have a partner by your side who has the necessary expertise in this area. Over the past few years, we have gained a great deal of experience in the field of international marketing. If you wish to outsource your online marketing in Belgium to us, this will involve close collaboration centred on your objectives. Naturally, this does not come at the expense of a critical eye: to achieve the very best results, we only implement the steps we believe to be the right ones.
Would you like a bespoke online marketing strategy for Belgium? Then Traffic Today is the right place for you! Get in touch, and we’ll discuss the options.
The Belgian market on
We strongly encourage the move into Belgium, but we do think it’s important to point out that you can’t simply take this step on a whim. The Belgian market is, in fact, different from the Dutch one: keywords don’t always match, and the general tone of voice can also vary enormously. Entering the Belgian market therefore involves more than simply copying your website and giving it a Belgian twist: it requires a well-targeted strategy, involving new research into your target audience, market and competition.
This may sound like a lot of work, but it’s more than worth it. The Belgian market is full of opportunities that are still untapped for you. Just think about it: how often do you yourself order something from a website without a Dutch domain? By investing in a Belgian version of your website, you can easily reach a new target audience. Furthermore, this can be seen as a preliminary test for when you wish to expand physically into Belgium – as it lays the foundations.
Cultural differences between the Netherlands and Belgium
Recognising the cultural differences between the Netherlands and Belgium is an essential step if you wish to make the move. Some people think that because there is no language barrier, the cultural differences are not that significant. Compared to other countries, this is indeed the case, but there are certainly clear differences to be identified.
Less direct
The Dutch are extremely direct when it comes to communication. We tell it like it is and appreciate that in each other. However, in Belgium, this approach is less likely to be appreciated. In fact, a direct tone can easily be seen as rude there. So bear this in mind when creating content for the Belgian market, or when speaking to one of your Belgian clients.
The need for a connection
It is said that Belgians are extremely distrustful. As a result, a company won’t simply do business with you straight away: building a relationship is the first step towards a successful partnership. Try to respond to this by ensuring your communication is not just businesslike, but also demonstrates genuine interest.
Payment and delivery methods
There will be little difference in your product range within your online shop, but a variety of payment options will certainly be welcome. In the Netherlands, we’re used to paying via iDeal, but this payment method isn’t used at all in Belgium. Here, for example, Bancontact is the most popular. Another online shop consideration you should bear in mind is your delivery provider: although PostNL also delivers to Belgium, they’ll appreciate it if you use bpost.
Belgian link building
At Traffic Today , we have a vast international link-building network. This means that if you’re looking to expand into Belgium, it’s no problem for us to source successful Belgian links as well. When it comes to Belgian link building, we focus on the same key aspects as the Dutch link building you’re used to, but we do try to adapt this to the Belgian context.
For example, we write engaging link-building blogs focused on keywords that are popular in Belgium and adapt your link structure in a logical manner. In addition, you become part of a high-quality Belgian link-building network, which readily adds value to your website.
Online marketing in the Netherlands
When you enter into a partnership with Traffic Today , we get straight to work on drawing up a targeted strategy. To determine which services we’ll deploy for you, we first assess your current position. This involves conducting keyword research, a market analysis and a competitive analysis. Once this information is available, we’ll create a unique marketing plan centred on your objectives. Will we focus on search engine optimisation for you, or will we concentrate more on social media?
Online marketing in Belgium
In principle, there is little difference between our approach in the Netherlands and Belgium: only the actual implementation will differ. In principle, the same services are available in Belgium as those we are familiar with in the Netherlands. However, the competitive landscape will differ: to establish a unique position, a competitive analysis is therefore of the utmost importance.
The main difference, therefore, lies in the end product. For example, a ‘ social ’ media campaign using Instagram Ads will be structured differently from a Dutch campaign, ensuring the desired result is achieved.
Frequently asked questions about online marketing in Belgium
What is your experience with online marketing in Belgium?
We have a number of clients based in both the Netherlands and Belgium. We have achieved great success with these companies by responding intelligently to the varying market conditions.
Does Traffic Today have experience in setting up a new domain for websites and online shops?
Absolutely! Setting up a new domain for a website or online shop is no problem at all for us. We’ve done this on numerous occasions: this could involve moving to a new country such as Belgium, but it could also include carrying out an SEO migration. For us, building a website is about more than just providing information: with the right content strategy, we ensure the content aligns with your business and truly tells your story.
In addition, we use technical SEO to ensure that your website functions exactly as required, right down to the backend. By combining these factors, we create a successful website that is not only visually appealing but also ranks highly on Google.
In addition, we use technical SEO to ensure that your website functions exactly as required, right down to the backend. By combining these factors, we create a successful website that is not only visually appealing but also ranks highly on Google.
What are the costs of online marketing in Belgium?
The costs of online marketing in Belgium are very similar to those you would pay for online marketing in the Netherlands. Another important factor is that you have complete control over the costs: your budget determines how much online marketing costs you. Of course, a higher budget does mean greater freedom to achieve the right results, enabling us to deliver a better combination of services.
For many companies, it is difficult to estimate how much budget is needed to achieve their objectives. We’d be happy to provide you with some no-obligation advice on this!
For many companies, it is difficult to estimate how much budget is needed to achieve their objectives. We’d be happy to provide you with some no-obligation advice on this!
Is there a difference between Flanders and Wallonia when it comes to online marketing?
When implementing online marketing in Belgium, it is worth noting that there are differences within Belgium itself. This is because Belgium consists of two regions: Flanders and Wallonia. If you wish to target the whole of Belgium, it is important that you adapt your website to these two regions. The main difference, of course, is that French is spoken in Wallonia: an accurate translation of your website will therefore be essential. However, language is not the only difference. For instance, there is also a difference in behaviour between Flemish and Walloon people: Walloons are generally a little more polite and cautious, which means that a different tone of voice alone can make a big difference.
Are you ready to conquer the Belgian market?
Are you curious about the possibilities of online marketing in Belgium? Please feel free to contact us for a no-obligation chat. By phone, online or in person? Just let us know what suits you best.
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