Proud partner
Google Display advertising
Ensure your brand is impossible to ignore with display Advertising. Want to reach your audience in a targeted way and draw them to your website creatively? Use display advertising for your business and get your message across! Our ad specialists will set up your campaigns and optimise them for the best results.
Curious about your opportunities?
The benefits of Display Advertising
Reach potential customers with ease
Retarget visitors to your website
Convey your brand visually
Targeting specific audiences
Generate greater brand awareness
Engage people with your company’s logo
What is Google Display? Advertising
With Google Display Advertising , you can draw attention to your service or product via display banners. These display banners are placed on websites visited by your target audience, ensuring they are constantly reminded of your campaign. There are various types of display adverts: will you opt for text, images, or a combination of the two?
We help you determine the right strategy, research your target audience and design your campaign so that it perfectly aligns with the message you want to convey. That way, your campaign will really come into its own and your target audience won’t be able to ignore it! Find out what Google Display advertising can do for your website by requesting a free Ads scan!
How does Display Advertising work?
With Display Advertising , you can show adverts on other websites or apps. This is all done via Google Display. Over 90 per cent of the internet uses this service; and you can advertise on all these websites. Your adverts are clickable, which means that people can be directed to your website via your display banner simply by clicking on it. As soon as they do this, they’ll be taken to your website or to the page for the product being advertised. If you wish to do this, it’s a good idea to include a call-to-action in your banner. If the aim of the banner isn’t conversion but, for example, brand awareness, you don’t need to include this call-to-action.
Through display advertising, you can easily reach the right target audience. To do this successfully, you need to target as specifically as possible. This prevents you from reaching the wrong audience. Google offers a service for this purpose, namely Google Audiences. This is a vast customer database in which the behaviour of virtually every internet user is recorded. With this tool, you can therefore easily carry out dynamic targeting. This means you can adapt your targeting to the relevance of your target audience.
The origins of Display Advertising
Display Advertising is, in fact, the first true form of online marketing. This form of marketing emerged in the early 1990s and has since become an integral part of the marketing landscape. Advertising via email did exist, but this was largely just spam. With the new banner adverts, companies were able to present themselves online in a positive light. The first display banners were not yet clickable; this feature was introduced later. Once this step had been taken, display adverts began to grow at a rapid pace.
Today, display Advertising is still very much present in our online world. The big difference is that there are now online marketing agencies such as Traffic Today that have mastered this form of advertising down to the last detail. We’d therefore be delighted to help you combine our knowledge and experience in the right way to create an attractive advert for you!
Curious to find out how we can help you?
Want to know where there’s still room for improvement? Our free audit will tell you. Request it now, with no obligation.
They’ve gone before you
How do you create display adverts?
If you want to get the most out of your Display Ads, it’s important that your banners are of high quality. Your advert must not only highlight your product or service, but it must also look appealing. If this isn’t the case, there’s a good chance your advert will miss the mark. You cannot, therefore, simply start creating an advert at random: there must be a concept behind it.
One tool we like to use to support our Display Advertising is Bannerwise. Once we have developed the advert for you, we can use Bannerwise to monitor its success. If we notice that the results are not as desired, we can easily take action to address this.
Real-Time Bidding (RTB)
By targeting specifically, you can easily reach the right audience. One tool that helps with this is Google’s RTB system, which stands for Real-Time Bidding. Essentially, this allows you to ‘buy’ the ad displayed to your potential customer. This boosts the effectiveness of your display advertising, as it ensures your adverts are shown to the right target audience.
However, by using RTB, you take into account not only the search history of your ad’s audience but also their behaviour. You can then base your CTA on this, ensuring you get the most out of your display ads. Naturally, this CTA should align with your objective: if you’re advertising to increase brand awareness, you wouldn’t include it.
What are the costs of Display Advertising?
The costs of display Advertising vary. It really depends on your strategy. You need to consider factors such as how often your advert needs to be displayed, which advert format you choose and how long you want your advert to run online. The costs you pay per advert are often broken down into two types: CPM (Cost per Mille) and CPC (Cost per Click). With CPM, you pay a fixed amount per 1,000 impressions; with CPC, you pay per individual click. Which of these two you choose depends entirely on which method best suits your strategy. An advert with a CTA will benefit more from CPC, whereas an advert aimed at building brand awareness is more likely to use CPM. Our digital marketers will be happy to help you draw up a display advertising strategy.
Where can you find banners?
You’ll find banners everywhere on the internet! That’s why it’s such an effective form of marketing. However, not everyone on the internet will see your advert as soon as you place it. This is because, with Display Advertising , you can use Dynamic Targeting. This means you only show your adverts to those who have previously shown an interest in a relevant service or product. The Google Display Network is a useful tool for this: it ensures accurate targeting.
Around 90 per cent of the entire internet forms part of this Display Network. This is incredibly useful, of course, as it means Google guarantees you the right data for your target audience. Google takes into account not only your potential customer’s search history, but also their online behaviour. This is useful, as it means the placement of the advert is also considered, along with whether a call-to-action (CTA) should be included. Banners appear on the sides, top and bottom of websites visited by your potential customers. You’re probably used to seeing them yourself: after all, this is the case on almost every website.
Traffic Today is your specialist in the field of online targeting. Our specialists know exactly what needs to be done to reach the right target audience and are keen to turn this knowledge into online success for your business!
Why use display Advertising ?
- You’ll boost your brand awareness by reaching potential clients
- You approach potential clients in a targeted manner
- You create brand recognition
- You deliver the right message at the right time
- You’ll be utilising a powerful retargeting tool
HTML5 banners
If you really want to stand out, you can use HTML5 banners. These banners feature animation, which helps them grab the attention of your potential customers even more effectively. In an HTML5 banner, you can highlight text or visual elements in a striking way. This works well in combination with other branding elements, such as your colour scheme. This allows you to showcase your business even more effectively, thereby increasing brand awareness. Combine your HTML5 banner with a call-to-action to attract even more visitors to your website.
Traffic Today as a partner in Display Advertising
It can be challenging to use display Advertising successfully. This is because it requires a great deal of research, and the development process can also be time-consuming. Traffic Today is your partner, helping you to utilise this marketing method successfully. Our specialists have the right knowledge and experience to carry out the research successfully. We then develop your advert in line with your requirements, as well as those of your target audience.
A major advantage of Display Advertising is that everything is measurable. This aligns well with our transparent approach: the results we achieve are always clear. This enables us to make adjustments where possible, whilst also keeping our clients up to date on what we are doing for them.
Frequently asked questions about Display Ads
How do you measure the effectiveness of display advertising campaigns?
The effectiveness of display ads can be measured using various KPIs. Impressions and clicks are common indicators, but the click-through rate (CTR), conversions, cost per click (CPC) and cost per acquisition (CPA) are also frequently analysed. Advertising Marketers can make adjustments based on these indicators.
How can I improve the viewability of my display adverts?
Viewability (also known as advert viewability) can be enhanced by utilising personalisation. One way to apply personalisation is through the use of dynamic content. Advert images are matched to the user’s personal preferences, meaning they are more likely to be engaged by the content displayed.
What is the best way to reach my target audience with display ads?
The best way to reach your target audience via display adverts is to identify their interests and personal preferences. Targeting options within Google Merchant Centre enable marketers to target audiences based on demographic data, interests, behaviour and location. Lookalike audiences are also used to connect with similar users.
What formats and types of display advertisements are available?
Display advertisements come in various shapes and sizes. The format of your advert has little to do with the target audience you are trying to reach, but it is important that you have visuals ready for the most popular formats. The most popular formats are:
– 728×90 – Leaderboard
– 120×600 – Skyscraper
– 300×250 – Inline Rectangle
– 300×600 – Half-page Ad
– 320×50 – Mobile Leaderboard
– 728×90 – Leaderboard
– 120×600 – Skyscraper
– 300×250 – Inline Rectangle
– 300×600 – Half-page Ad
– 320×50 – Mobile Leaderboard
Would you like to find out more about Display Advertising?
Are you curious to find out what we can do for you? Get in touch! One of our digital marketers will be happy to speak to you to discuss the possibilities.
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