This is how you build a natural backlink profile

There are a number of factors that influence your website’s position in search results. Having a natural backlink profile is one of them. But how do you actually create a natural backlink profile for your website? In this blog, we’ll tell you all the ins and outs, giving you an even better chance of securing that number one spot on Google.

What is a backlink profile?

A backlink profile is a collective term for all links that point to a website or online shop. Such links can be found on homepages, blogs, related websites, partner sites, forums and other online platforms. Google places great importance on a website’s backlink profile, as it takes this into account when assessing websites.

Variety in your backlink profile

Link building is a specialised field. Simply requesting a link and having it placed is a thing of the past. It is important to make well-considered choices. Only in this way can you optimise your website’s link profile. Google, for instance, considers it important that you take a strategic approach to building a backlink profile. If this is not the case, you may be penalised, leading to a lower ranking. You don’t want this to happen, which is why it’s important to acquire links in as natural a way as possible. It’s also important to ensure variety. If you only have backlinks on relevant websites with high authority, Google may penalise you for this. After all, it isn’t natural.

Link placement

Another important aspect of a natural backlink profile is considering the timing of incoming links. If a large number of links suddenly arrive on a single day, Google will immediately recognise that you have launched a major link-building campaign. A steady flow of links looks far more natural. Our advice is therefore to agree on a schedule for when links will be placed.

Follow and no-follow links

For a natural link profile, it is also important to consider both follow and no-follow links. Follow links provide a boost in search results. This is because Google’s spider follows the link and assigns value to the page. No-follow links are not followed by Google’s spider and therefore carry no value. If you think that only follow links are good for your link profile, you’re mistaken. A natural link profile is a mix of follow and no-follow links. People who link to your website do so from a variety of platforms and therefore via both follow and no-follow links.

Anchor text

Finally, we recommend that you use a variety of anchor text. According to Google, a natural link profile consists of a range of anchor texts that link to your website. Please note, however, that recent case studies have shown that ‘branded’ anchor texts should appear much more frequently than anchor texts containing keywords. You should therefore use a company name or brand name more often rather than a standard keyword.

A natural link profile too?

After reading this blog, it’s time to put the above tips into practice. Do you need help with this? Then outsource your link building to Traffic Today. Our specialists will be happy to help you and ensure you achieve that top position in the search results thanks to a link profile that is as natural as possible – which is a form of on-page optimisation.