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How do you use Claude?
Whether you’re working with long texts, client data or strategic documents, Claude helps you maintain an overview and get to the heart of the matter more quickly.
At Traffic Today , we deploy Claude as an assistant to marketing teams dealing with large volumes of information and tight deadlines. On this page, we’ll show you what Claude can do for you – from document analysis to SEO structure, and from content strategy to reliability.
Need help, or would you like to discuss how we can help your organisation use Claude?
Benefits of working with Claude for marketers
Strong in long-term contexts
Reliable summaries
Analysis of large documents
Ideal for strategic work
Structure without clutter
Privacy-friendly processing
What makes Claude different from other AI tools?
Claude was developed by Anthropic with one clear goal: reliability and control. Whilst some AI tools focus on creativity or speed, Claude excels at clear thinking, retaining long-term context and analysing complex documents. No empty promises, just well-thought-out output.
Claude is particularly well-suited to situations where you need an overview, nuance and consistency. Think of summarising long client interviews, structuring strategy plans or analysing large datasets. In doing so, Claude maintains a clear thread, even across thousands of words.
How do you use Claude in your work?
Claude is designed to make your work smarter and more organised without any technical barriers. The interface is minimalist, and it’s easy to use: you upload a file, ask a question or paste a long text. Claude reads, analyses and produces well-thought-out, well-founded output.
Curious to find out how we can help you with this?
1. Summarising long documents
Upload a white paper, interview or report and ask: “Summarise this in three bullet points per chapter.” Claude keeps track of the big picture and distils the key points.
2. Structuring strategies
Enter loose notes or brainstorming ideas, and ask Claude to turn them into a clear outline or proposal, complete with headings, structure and reasoning.
3. Simplifying complex information
Let Claude translate technical or legal jargon into clear, understandable explanations for clients or colleagues. The result is clear and error-free.
4. Deriving insights from data or client input
Copy survey responses, review texts or client interviews in one go and let Claude summarise the common thread, striking themes or areas for improvement.
5. Collaborating with team members and clients
Use Claude as a sparring partner when rewriting texts, testing ideas or comparing sources. This way, you’ll work together faster and more effectively.
Working safely and responsibly with Claude AI
Claude AI was built by Anthropic, a company that places safety at the heart of its development process. In practice, this means: Anthropic staff cannot, by default, read your conversations; your data is disconnected from your account prior to any review; and you can specify in your privacysettings whether your chats may be used for model improvement (or you can enable incognito mode, in which case nothing will be used at all). That said: do not share passwords, national insurance numbers, credit card details or medical records via Claude, as no platform is intended for that purpose. For administrative work, writing, analyses and strategies, Claude is perfectly suitable for responsible use, particularly if you’re also considering Team or Enterprise plans for business use, where Anthropic offers strict data processing agreements (including zero data retention).
Claude vs ChatGPT vs Gemini
Not every AI tool is the same. Whilst one may excel in creativity, another may be particularly strong in providing an overview, analysis or integration with your tools. So, if you want to use AI effectively in your work, it’s good to know which tool excels in which area. We use Claude, ChatGPT and Gemini side by side on a daily basis, depending on the task, the objective and the context.
| Tool | Strengths in | When we deploy it |
| Claude | Analysing long texts, preserving context | Internal analysis, document summary |
| ChatGPT | Language use, creativity, adaptable tone of voice. | For copy, strategy, brainstorming and content planning |
| Gemini | Search intent, web data, integration with Google | For keyword research and rapid insights |
Opus vs Sonnet vs Haiku: what’s the difference?
The three models are, in fact, three levels on the same scale: Opus is the most powerful model and is deployed for tasks requiring deep reasoning, long contexts or complex analysis; Sonnet is just below it in terms of intelligence but is fast enough and affordable enough for day-to-day office work such as writing, coding and summarising; Haiku is the lightest variant, designed for situations where speed and low cost are more important than maximum intelligence, such as real-time responses in apps or large volumes of simple tasks.
In short: the more complex the work, the more you’ll lean towards Opus; the more you want to scale up or need speed, the more you’ll lean towards Haiku. For most day-to-day tasks, Sonnet is the sweet spot.
What are Claude’s responsibilities?
1. Web search
Claude retrieves up-to-date information from the web himself and cites the sources. If you provide a specific URL, Claude will read and analyse that page for you straight away.
2. Projects
Save a dedicated workspace for each client or workflow, complete with your own files and instructions. Every new chat starts with the right context, without you having to explain everything all over again.
3. Memory
Claude remembers your preferences and previous conversations. Available to all users, including those on the free plan, since March 2026.
4. Artifacts
During your meeting, Claude will show you a live preview of documents, code or interactive pages. View and edit them straight away, without having to copy and paste.
5. Cowork
Claude’s desktop agent. It reads, edits and creates files in a folder on your computer, without you having to direct every single step. Available on paid plans since April 2026. This is also the environment you’re currently working in if you’re using Claude desktop.
6. Live artefacts
Interactive dashboards that refresh automatically via links to your tools. Launched within Cowork in April 2026. Handy for reports that you open regularly and which must always display up-to-date data.
7. Claude in Chrome
Claude uses the browser to analyse websites and retrieve data from external pages. This is useful for competitive analysis or for extracting data from platforms that you would normally have to click through manually.
8. Connectors and MCP
Using the Model Context Protocol, you can link Claude to tools such as Google Drive, Gmail, Calendar, Asana and Slack. Claude can then read and work directly within those environments, without you having to copy everything manually.
9. Skills and plugins
Skills are predefined workflows that Claude automatically applies to recurring tasks. Plugins are installable bundles comprising multiple skills and integrations. A plugin marketplace has been available since February 2026.
10. Claude Code
A tool for building software, designed for developers.
How much does Claude AI cost, and which version suits your work?
Whether you simply want to get to know Claude, use AI in your daily work, or are looking for maximum processing power: there’s a subscription to suit your way of working. Below you’ll find an overview of the three options. That way, you’ll know exactly what you’re getting and what you’re paying for.
| Claude (free) | Claude Pro | Claude Max | |
| Award | €0 per month | +- €20 per month | €100 or €200 per month |
| Models | Access to Claude Sonnet (Latest) | Access to all models: Haiku 4.5, Sonnet 4.6, Opus 4.8 | Access to all models: Haiku 4.5, Sonnet 4.6, Opus 4.8 |
| Use | Limited context & speed | Faster responses, even during busy periods | ~5× or ~20× the capacity of Pro |
| Suitable for | Ideal for an initial consultation or one-off use | Highly recommended for marketers and agencies | For power users & advanced workflows |
Frequently asked questions about Claude AI
What is Claude AI?
Claude is an AI assistant from Anthropic, designed to assist with reading, writing, analysing and structuring. Built for situations where context, clarity and reliability matter.
What about privacy and security at Claude?
Anthropic places safety at the heart of its operations. Claude is built using ‘constitutional AI’: the model is actively guided towards reliable and ethical use. For paid accounts, conversations are not used for model training.
Can Claude AI retrieve real-time information via the internet?
Yes. Claude uses the search function to access up-to-date web information and cites the sources. If you provide a specific URL, Claude will immediately retrieve that page and analyse the content for you.
Can Claude analyse files?
Yes. Upload a PDF, Word file or other document and Claude will read the content, summarise it or convert it into a structured format. Quick, intuitive and handy for reports, minutes or client interviews.
Does Claude AI work well in Dutch?
Yes, Claude writes fluent Dutch. You don’t need to switch to English to get high-quality output. Give Claude a sample text or describe the desired tone of voice, and he’ll write exactly as you want.
Harness the power of Claude
Want to find out more about Claude? Or need some help? Get in touch and discover what we can do for you.
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