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Case
B2C
Marketplaces
SEA
SEO
Zuivelhoeve: from a local player to the leading pioneer in the food market
Artisanal dairy and delicatessen shops
Zuivelhoeve has been a household name for years thanks to its artisanal products, but the food market is changing at breakneck speed. Consumers expect greater convenience, online shopping is on the rise and the competition is not standing still. Zuivelhoeve faced the challenge of continuing to grow without an additional budget. No easy task, but with smart strategies and a fresh digital approach, we have not only achieved their goals but have also positioned Zuivelhoeve as a pioneer in the online food market.
Objectives
Zuivelhoeve has set itself three objectives for 2025:
- Achieving 55 per cent revenue growth without increasing the advertising budget. Yes, you read that right: doing more with the same budget.
- Leveraging new sales channels to better reach and surprise the target audience.
- Optimising existing marketing channels to achieve maximum efficiency and return on investment.
Our approach
To achieve these goals, we focus on a number of core strategies.
SEO optimisation
We delved into consumers’ search behaviour and moved away from standard product keywords. Instead, we focused on purchase moments such as ‘gift for brother’ and ‘Mother’s Day drinks hamper’. This proved to be a game-changer: suddenly, Zuivelhoeve became much more visible to people with an immediate intention to buy.
Breakthrough on marketplaces
Zuivelhoeve became the first food supplier to successfully launch fresh produce on Bol.com. And that was no mean feat: countless stakeholders had to be convinced, from the management team right through to Bol.com itself. But it worked! Not only did this generate additional turnover, but it even created an entirely new category within the marketplace.
Optimisation of existing channels
By optimising adverts and email campaigns more effectively, we achieved a much higher return on investment from Google Ads and email marketing. No extra budget, but better results.
46%
More organic traffic
183%
Revenue growth via Google Ads
463%
Increased turnover through email marketing
Result
The impact of this approach was immediately apparent, as shown by the figures above. Thanks to a revamped SEO strategy that perfectly capitalises on purchase moments, targeted optimisations within Google Ads, a well-considered allocation of the budget and relevant, personalised communication via email, we saw rapid results. The successful launch on Bol.com also played a key role: this not only generated immediate additional turnover but also opened up an entirely new food category. All in all, we are on track to exceed the 55 per cent revenue growth target. In fact, we’re already up 62 per cent!
Thanks to an innovative and strategic approach , Zuivelhoeve has not only grown but has also become the leading pioneer in the digital food market. And all without an extra budget – who would have thought it?
Want to grow together?
Curious to find out how we can help your business grow with targeted online marketing campaigns? Do you want to generate more leads and increase your brand awareness? Our experienced team is ready to help you!