Jowell de Boer

After many years of enjoying my work at the gym, it was time for me to try something new. When the online world gained momentum due to the coronavirus pandemic, I decided to seize that moment to enrol on the E-commerce course at Windesheim University of Applied Sciences in Zwolle. It was a good move, as I soon realised that this was an area I wanted to develop further in.

My career began in operations as a link builder, and from there I progressed to become a Client Manager. In this role, I was responsible for the SEO strategy of a large number of clients. After a brief stint on the client side, I found myself drawn back to the agency world. The vacancy at Traffic Today therefore came at the perfect time. Not only is it nice and close to home, but it’s also a place where I can delve deeper into the ever-changing world of search engines, AI and LLMs.

I felt right at home at Traffic Today ; I work in a young and dynamic team where job satisfaction and flexibility are top priorities. In my view, marketing is a single, integrated whole. Channels should not operate in isolation from one another, but rather complement each other. It is precisely by combining the various disciplines that you really make a difference!

Outside working hours, I still love to keep fit. Despite the career change, my love of fitness certainly hasn’t gone anywhere. You’ll regularly find me at the gym, on my mountain bike or on the football pitch. Perhaps I’m not quite as keen as I was a few years ago, but I’m still very much part of the action!