Proud partner
Amazon Marketplace
Amazon Marketplace: an up-and-coming marketplace in the Netherlands, but one that has been active and highly popular abroad for years. Amazon is a major player, particularly in the US and Germany, and in other countries it is working hard to gain more market share – as is the case in the Netherlands. This means that more and more Dutch sellers are taking advantage of the opportunities available to them on the Amazon marketplace.
Curious about your opportunities?
The benefits of Amazon as a marketplace
International sales channel
Comprehensive support
Additional turnover
Strong client trust
What is the Amazon marketplace?
Although Amazon is still lagging behind bol in the Netherlands, most Dutch people are familiar with Amazon. Globally, it is a major player in the marketplace sector, which in itself brings significant advantages.
Amazon is, in fact, an ideal marketplace to use if you want to make your product range easily accessible abroad. As a marketplace, Amazon operates in various countries, and it allows you to easily ‘copy’ your product range to another country.
Furthermore, Amazon is an open marketplace, so you can easily register as a seller. Please bear in mind, however, that the registration process may take longer than is the case with, for example, Bol. Amazon wants to know exactly how your business operates and will therefore often ask you to provide a lot of documentation about your company. As a result, it often takes a little longer before you can actually start selling.
Traffic Today: your Amazon expert
There are many ins and outs to selling on Amazon, which can make it difficult to realise the marketplace’s full potential. At Traffic Today , we have the necessary experience in selling on Amazon and are therefore well-versed in this area. We know how to avoid Amazon’s obstacles or manoeuvre around them quickly. We’d therefore be delighted to help you set up, manage and grow your Amazon account. It doesn’t matter what stage you’re at. Do you still need to assess the opportunities Amazon offers for your business, or are you already ready to start with Amazon Advertising? We can support you at every stage of selling on Amazon and are happy to work with you to find the best solutions.
From setting up a Channable integration between your shop and Amazon, to optimising your listings, right through to launching advertising campaigns: Traffic Today can do it all. In doing so, we look at the opportunities the Amazon marketplace offers for your products and your specific needs. Curious to find out how we would approach a partnership with your company? Please feel free to get in touch with us.
Get started with selling on Amazon in 4 steps
- Sign up as a seller on Amazon
- Please provide the requested documents relating to your company
- Add your products to Amazon automatically or manually
- Start selling!
Curious to find out how we can help you with the Amazon marketplace?
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A number of countries in which Amazon operates
- United States
- Germany
- United Kingdom
- France
- Italy
- Spain
- Netherlands
- Poland
- Belgium
- Sweden
- Turkey
- Canada
- Australia
- Mexico
- Japan
Amazon’s requirements
To sell on Amazon, there are a number of things you need to have and provide. For example, Amazon wants to know how your business is structured and who they allow onto their platform. This protects both sellers and customers. To this end, they ask for your business registration details, including your VAT number, and they carry out an identity check. For this, you’ll need a valid passport or identity document.
Please note that the VAT numbers you need to provide must correspond to the countries in which you sell. Do you sell in Germany, France and the Netherlands? If so, you’ll need a VAT number for the Amazon marketplace in each of those countries.
Amazon requires a credit card for payments; international credit cards are also accepted.
EPR registration in Germany
You must also comply with a country’s sales requirements. For example, you must have EPR registration in Germany. EPR stands for ‘Extended Producer Responsibility’ and means that, as a seller, you pay for the ‘waste’ you place on the German market. This includes cardboard, plastic and polystyrene from packaging. You should therefore familiarise yourself with the legislation of the country in which you intend to sell, in order to avoid heavy fines.
You can obtain EPR registration in Germany from the Stiftung Zentrale Stelle Verpackungsregister. Without this registration, your company risks fines and legal consequences, such as a ban on product sales. EPR registration was implemented in Germany as part of the Verpackungsgesetz (Packaging Act), which came into force on 1 January 2019. This initiative was launched to oblige producers to take responsibility for recycling costs and to promote more sustainable packaging practices.
Opportunities within Amazon
Once your products are live on Amazon, it’s important to optimise them to secure top organic rankings. But Amazon also offers other opportunities to generate more sales. For example, you can set up various Amazon- Advertising campaigns to reach the right target audience within Amazon. Use Sponsored Products to draw more attention to specific products, utilise Sponsored Brands to build brand awareness, or use Sponsored Display to promote your Amazon products both within and outside the marketplace. The possibilities within Amazon’ Advertising s are endless, offering you plenty of opportunities, but you also need to know what your goal is to avoid unnecessary costs.
Furthermore, the Amazon marketplace also runs promotions you can take part in, such as Prime Day. But you can also create your own promotions by using coupons or vouchers, for example. This gives you visibility on multiple pages within Amazon and earns you a prominent discount label.
Amazon or bol? A comparison
Amazon is working hard to gain more market share in the Netherlands. However, it has not yet achieved the status enjoyed by Bol.com. Whilst Amazon has a global presence and the strength to expand into other countries, Bol.com operates solely in the Netherlands and Belgium.
Both marketplaces adopt an open strategy, meaning that virtually any seller is accepted. The main difference between these two sales channels lies in the documentation that must be provided. Amazon requires significantly more information than Bol.com, which means the registration process can take longer.
The Amazon marketplace stands out from Bol.com because it is ideal for expanding into international markets. It offers an accessible way to easily showcase your products to a new market abroad! This means more people will discover your products, increasing the likelihood of more sales.
Other marketplaces
Although Amazon and Bol.com are two major marketplaces, there are often opportunities on other marketplaces too. These might include other broad-based marketplaces or, conversely, specialist marketplaces to give your business a boost. This could be in the Netherlands or in another country. In the Netherlands, marketplaces such as Blokker, fonQ or Decathlon could be of interest. Are you looking to expand into Germany, for example? Then Kaufland or Otto might be a good fit.
All marketplaces, including the others, have their own target audience and a different product range. It is therefore important to identify the opportunities available to your business within the various marketplaces. Are you finding this a bit tricky? Traffic Today will be happy to help you identify these opportunities.
Frequently asked questions about the Amazon marketplace
How do I start selling on Amazon?
You start by creating an Amazon Seller account, adding your products and choosing whether to dispatch them yourself or use Fulfillment by Amazon (FBA).
How much does it cost to sell on Amazon?
Amazon charges a monthly subscription fee (for professional sellers) and a commission per product sold, depending on the product category.
Can I also sell internationally via Amazon?
Yes, through Amazon you can easily sell in other countries, such as Germany, France and Spain. With FBA, you can even outsource your international logistics.
Need help with Amazon as a marketplace?
Are you curious to find out what we can do for you? Then get in touch with one of our specialists straight away! We’ll arrange an introductory meeting with you and get started on some great campaigns as soon as possible.
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