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Precise SEA dashboarding helps Fleurdirect take the next step
Fleurdirect
Houseplant specialist
Fleurdirect.nl offers a choice of more than 500 different high-quality houseplants. Fleurdirect was founded by Christian Stolk, who comes from the horticultural sector and has a passion for plants. Over the past two years, Fleurdirect has experienced significant growth. It was the clear areas for improvement identified by Steven Lubbers during a visit to Fleurdirect that led to the start of a partnership with Traffic Today .
“It’s still early days, but since January, turnover has exceeded expectations, and this is something that’s been on my mind for a long time – we just couldn’t achieve it before, but we can now. The question now is: how long will this continue?”
Christian was sceptical, but had a good feeling about Steven. “In terms of substance, I can’t really judge whether someone is telling the truth. You often work with agencies and sometimes hear a nice story, but you always have to wait and see whether the results match up. “With Steven, I could tell there were genuine emotions behind his words; it’s at moments like that that I judge whether there’s real passion there.”
Energy and cross-fertilisation
Christian himself believes he is the main source of energy, and thinks it is a kind of mechanism – a certain friction between the two parties – that simply works well.
“Last week, for example, I spoke to Marc Koopmans on the phone about SEA developments. Then this morning I received an email saying the dashboards have been expanded – that feels good. If I have a question, I almost always get a good answer straight away; this creates a sort of cross-pollination and means people really get on board with your project. That, in turn, motivates me.”
Christian explains that this year’s targets are quite ambitious. “If things continue as they have in the first few months of this year, we’ll certainly be on track to meet them, but we do have to deal with seasonal products, so it’s always a case of waiting to see how the year pans out.”
Positive steps
Christian had heard of Ads before, but didn’t really understand them himself. At the time, he had someone set up an SEA campaign for him, whilst he took photos himself which he then cropped in Paint. “It was really just a makeshift job,” he says. “I’ve learnt the hard way when it comes to online marketing, and bit by bit I’m learning more about it and what does and doesn’t work.”
Christian describes the relationship as ‘chill’. “If I have a specific question, I get a quick answer – I really do appreciate that immediate responsiveness!”
Fleurdirect has now reached a point where it wants to grow further, with many large companies joining its client base. More expertise and professionalisation are therefore needed to take the next step. “By the end of the year, we’ll see if this momentum continues; the initial steps have certainly been very positive!”
+ 78%
Organic turnover
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