Arnoud Regterschot

Hi! I’m Arnoud, and Traffic Today has been part of my career since May 2025. And that career goes back quite a few years. Around 2005, I started out as a staff member in the online department of an independent telecoms retailer. That’s where I first came into contact with online marketing, which was still very much in its infancy at the time. But that didn’t dampen my enthusiasm in the slightest, and my interest was immense. Over time, having gained a great deal of knowledge, I moved on to another role, also on the client side, where I maintained close and frequent contact with the agency we were working with.

From 2018 onwards, I felt that I wanted to gain a deeper understanding of digital channels, so I started working as an online marketing consultant to acquire even more knowledge. Over time, it became clear that my strength lies in taking a broader view of clients’ challenges as a consultant and strategist. I also really enjoy helping colleagues develop further. My role at Traffic Today will therefore place a strong emphasis on this.

In my spare time, I’m a keen football fan. If I’m not coaching my son on Saturdays, I can often be found with friends at the Johan Cruijff ArenA on Sundays as an Ajax season-ticket holder. I’m also always up for a nice bite to eat and a drink, preferably in the summer with friends or family in the garden.