Proud partner
Email marketing
Email marketing is the best way to reach your customers. By emailing them about the latest developments, orders that haven’t yet been placed and potential discounts, you’ll boost conversion rates in your online shop. Of course, to achieve the best possible results, you’ll need to design your emails to be as appealing as possible. We’d be happy to help!
The benefits of email marketing
More traffic to your website
Opportunity for personalisation
Direct form of communication
Easy to target due to existing client base
What is email marketing?
Everyone loves targeted marketing. As a client, it’s nice when it feels as though companies are genuinely thinking of you. Email marketing allows you to respond to this desire: this direct form of marketing gives you the opportunity for personalisation, enabling you not only to tailor the emails to your own style, but also to easily adapt them to a client’s specific needs. In addition, there are many opportunities for automation, meaning you don’t even have to carry out all the tasks yourself. Incorporating email marketing into your marketing plan is therefore hugely cost-effective and a smart way to maintain your customer relationships.
How does email marketing work?
It’s very simple to start using email marketing for your business. There’s a good chance you’re already doing this to some extent. Think, for example, of when someone places an order in your online shop and a confirmation email is sent automatically. However, to use it effectively, more is needed than just an email sent at random: devising a strategy is crucial. With this form of marketing, you can apply a whole host of clever techniques. These include psychological tricks such as reminders about regular purchases, but simply presenting a particular promotion in your online shop in a positive light can also be very effective.
Email marketing in 2026
Those who do not believe in email marketing often proclaim from the rooftops that they consider it an outdated concept. They suggest that email marketing will no longer work in 2026, because consumers are inundated with marketing and have become ‘bored’ with newsletters. Below, you can read why email marketing will indeed still be ‘hot and happening’ in 2026.
Email providers such as Reloadify and Spotler are continually optimising their platforms with personalisation features, such as birthday triggers. As a result, emails are becoming less generic and readers feel even more personally addressed than before. Your email marketing will thus yield even greater results, as the likelihood of a conversion increases.
The ease with which you can run A/B tests is another reason why email marketing will be very much alive and well in 2026. Marketing managers want their work to be measurable, and thanks to A/B tests, you can experiment to your heart’s content and draw conclusions.
Email marketing will become particularly interesting in 2026, as social media targeting based on personal interests will be restricted. Social media marketing will continue to exist, but in a modified form. Consequently, a shift will be noticeable in the allocation of the marketing budget. ‘Prospects’ have already subscribed to your newsletter, whilst customers have already purchased a specific service or product. This means you already have a wealth of information at your disposal, which will help you with email marketing.
Various email marketing objectives
There are various objectives you can achieve through email marketing. We’d like to highlight a few for you:
- More website visitors
- Higher conversion rates
- Greater client loyalty
- Improving brand awareness
- Promotion of a new service/product
- Higher client satisfaction
- More followers on social media
Getting started with email marketing
Would you like to get started with email marketing? Good choice! Traffic Today will help you with a step-by-step plan that you can follow, ensuring your campaign is a success. Get started straight away!
Choosing software
The foundation of successful email marketing starts with your software. After all, you don’t have to write and format all your emails via Outlook or Gmail. Email software helps you create an attractive design for your emails and makes it easy to create customer groups. This means you don’t have to select each recipient individually, but can select a large group with a single click. There are many different popular programmes available; we work closely with Reloadify, Spotler and Copernica.
Collecting email lists
Whereas with other forms of marketing you have to actively work on targeted marketing, this work is actually done automatically with email marketing. This is because you already have an existing customer database, containing various details about these customers. The email address is one of them! In this step, all you need to do is create different mailing lists based on your target audience.
Requesting permission
You cannot simply send an email: the recipient must first give consent for the use of their email address. Fortunately, it is not difficult to obtain this consent: for new customers, you make subscribing to the newsletter part of the first order (with the option to opt out). You can approach existing customers for this via a cookie consent form, or by simply informing them via social social media.
Identifying the target audience
You have the data you need and the authorisation to turn this data into a final result. If you want to do this successfully, it is first important to bring order to this enormous source of information. You do this by identifying target groups: which of your customers belong to which target group? By creating these target groups, you’ll save a lot of time later on when you’re ready to send out your emails, as you can simply select a single target group for a particular email.
Setting goals
You’re almost ready to get started! Just one final step before you can move on to implementation. To determine your success, you first need to know where you’re coming from. You do this by setting objectives. Using baseline measurements, you’ll create a clear overview of your current situation. You can then set specific objectives and work towards them.
Writing effective emails
Time to design your email! The most important element here is the text. A good email combines graphic design with compelling copy. In these texts, you want to persuade the recipient to take action. You do this by writing persuasively – make the recipient feel privileged by taking a particular action, or make them think they are the first to try out a new product.
Conducting A/B tests and analysing data
Once you’ve sent out your first emails, you can start testing. Your approach seems to be working, but is there more potential? With A/B testing, you send two different emails to your target audience; you then use the most successful one! The results of an A/B test can vary in terms of text, but also in terms of buttons, visuals or other elements.
Email marketing vs email marketing automation
There are two ways to utilise email marketing. The first is the standard method explained above: you create an email in your chosen software and send it to your selected target audience. However, this isn’t the only way to do it. You can also choose to make email marketing automation part of your marketing plan! With this approach, you let automation do the work. If a customer makes purchases on a regular basis, automation can remind them that it’s time for their next purchase. This is ideal, as the pattern is automatically recognised and converted into an email. Of course, you’ll need to design this email yourself the first time, but after that it can be reused much more frequently.
5 golden tips for email marketing
Do you want to get your email marketing right? We’d be happy to share our 5 golden tips with you. By following them, you can be sure of success!
Work across multiple media!
Do you want to get the most out of not just your email, but your other services too? By cross-referencing these communications, you ensure that your traffic is directed across multiple channels. This enables your business to grow significantly, as you expand your reach.
Tell your story!
Correct branding is absolutely vital in your emails. It is important that, as soon as an email is opened, your identity is immediately visible. This ensures you make a lasting impression and, consequently, that clients are more likely to consider you when they need a relevant service.
Dare to invest
As many people still feel that email is somewhat outdated, they are often cautious about outsourcing this service. We advise against this! Find the right tools and experiment to your heart’s content, so that you achieve the desired results using a method that works for you.
Stay up to date
Whether you want to get more conversions from your emails, use them as a newsletter or simply as an extension of your social media – it’s important that you share up-to-date information. If your emails are a week behind the rest of your channels, they add no value. In fact, you should feel free to provide information that cannot be found on any other channel. This makes your email exclusive and helps you attract more subscribers.
Outsource it
Of course, it makes perfect sense to manage your emails yourself, but outsourcing means opting for certainty. By choosing Traffic Today , you’re choosing a partner with years of experience in the field of email. So we know exactly what needs to be done in every situation!
Different types of marketing emails
Different objectives call for different approaches. It is therefore a good idea to vary the types of emails you send. There are various types of marketing emails you can send out, based on psychological or other useful techniques. By combining these types effectively, you can ensure successful email marketing.
Shopping trolley campaign
Sometimes you’re shopping online, but something comes up at the last minute that prevents you from completing your order. You forget to place the order and eventually even forget that you were in the middle of doing so. An Abandoned Trolley Campaign capitalises on this: customers who experience this are reminded that they still have products in their trolley which they might still want to buy. They return to your website and go ahead and place their order. That way, your customers are happy – and so are you!
An abandoned shopping basket campaign is easy to set up in your chosen email marketing platform (EMP). By setting up the right integrations on your website, you can easily link this EMP to your email system. If the platform detects that someone has left a product in their shopping basket, the email you’ve drafted will be sent automatically. Of course, you still have a say in this: you decide how long the delay should be.
Repeat purchases
Are you the manager of a wholesale business where one-off purchases are rare? If so, it’s wise to capitalise on repeat purchases. This won’t happen with the same frequency for everyone, but if it does apply to you, you need to know what to do. Your email software knows exactly when these repeat purchases are made and, therefore, what needs to be done to ensure the order is placed again: send a reminder! The great thing about repeat purchase emails is that they’re generally seen as very useful: a customer clearly needs this item and, as a result, won’t forget to place the order. However, it’s wise to include an option for customers to unsubscribe from these types of emails, so that they still have control over the situation.
Loyalty
Do you want to build a better, closer relationship with your existing customer base? Email is perfect for this! Reward your customers for the many orders they’ve placed, or for subscribing to the newsletter. Fill your loyalty emails with special offers that aren’t available to everyone. Think of discount codes, early access or special, exclusive news. This makes the customer feel more valued and encourages them to return sooner to make their next relevant purchase from you.
Email marketing tools
The great thing about email marketing is that you don’t have to do everything yourself. There are plenty of interesting email marketing tools that help you carry out your work more easily and effectively. We’ll give you a rundown of a few tools we use to help our clients!
Copernica
In Copernica, you can easily create emails in your corporate style, whilst also ensuring they are sent automatically. You can easily gather insights into this EMP, allowing you to know exactly how your emails are performing and how you can adapt them to get even more out of them.
Spotler
In principle, this EMP offers the same service as Copernica, just in a slightly different way. For example, Spotler offers different design options, allowing you to lay out your emails slightly differently. You can also send your emails automatically, meaning you enjoy all the benefits of Copernica.
Reloadify
Reloadify is the ideal platform for e-commerce businesses. It allows you to easily connect your online shop to Reloadify without any intermediaries, ensuring that all data is continuously synchronised and always up to date.
What makes a good Facebook advert?
First and foremost, it is important that your advert is visually appealing. By standing out, you’ll catch people’s attention and they’ll be more inclined to actually take a look at what you have to say. If you then ensure that your advert has just the right amount of persuasiveness, you’ll encourage people to click through. Throughout all this, it’s also important to incorporate your branding: your advert must genuinely reflect your identity.
Developing an email marketing strategy
To get the best possible results from your email marketing, it is important that you adopt the right email marketing strategy. You should draw this up before you take your first steps: after all, you want to know what you need to do and how to do it.
The starting point for your email marketing strategy lies with you. By carrying out a target audience analysis, you can find out what your target audience wants. This is where the first distinction arises: are you targeting B2B or B2C? By conducting thorough research into your target audience, you’ll know what information to include in your emails, what tone of voice to adopt and what type of email to send.
Ideally, you won’t be receiving much new information. Drawing up an email marketing strategy therefore doesn’t have to take very long, as you already know your target audience. If this isn’t yet the case, the analyses you’re currently carrying out for your email campaign also provide a solid basis for your other services.
Frequently asked questions about email marketing
Why email marketing?
No other form of marketing offers a more direct means of communication than email marketing. You already have your customer base; why not make the most of it? The combination of your expertise and various psychological techniques ensures that you can get much more out of your online shop than you might have realised. Incidentally, a higher conversion rate isn’t the only objective that lends itself to email marketing: many marketing objectives can be achieved through this form of marketing.
What are the costs of email marketing?
Compared to other forms of marketing, email is very cost-effective. It can even be free if you simply use an email service such as Outlook or Gmail. To achieve better results, or to gain more insights into these results, you can choose to use tools. These involve fixed costs – so you are entirely in control of how much you pay for email marketing. If you choose to engage Traffic Today for this, the same principle applies: your budget determines how much we can do.
Is email marketing outdated?
No! Many people think that email marketing is outdated, because it used to be more popular for keeping in touch with friends and family. Nowadays, there are other apps for that, but email hasn’t lost its charm. In fact, it’s still used a great deal. Just think about it: how many people do you know who don’t use email? The lower that number, the more reason your business has to use email to reach your target audience!
Are there any privacy guidelines for email marketing?
It is very important to take into account the privacy guidelines surrounding email marketing. For instance, you must first obtain someone’s consent before you may contact them via email. Collecting data is permitted, but it must not be shared. If you breach these rules, you can expect to face heavy fines. It is also, of course, very damaging to your reputation: building a relationship of trust with your customers is particularly important in the Netherlands.
Want to get the most out of email marketing?
Are you curious about the possibilities of email marketing? Then please feel free to contact us for a no-obligation chat. By phone, online or in person? Just let us know what suits you best.
Our team is
ready to help you