Remco Moelard

I have been working at Traffic Today since August 2021, where I started as a Advertising Marketer specialising in Google Ads. My role soon expanded, and over the past few years I have gained a great deal of experience in project management and SEO. This broadening of my remit has helped me to understand the full scope of online marketing and to utilise it strategically.

Alongside SEO, I am now working intensively with a small team of specialists to get the data in order for all our clients. What do we mean by that? Measuring what we really want to measure, in a way that complies with the GDPR. Consent Mode is a prime example of this. To achieve this, I work with tools such as Google Tag Manager (including server-side tagging) and GA4.

My strength lies in combining data, SEO, SEA and strategy. I don’t just look at individual channels, but contribute ideas on the bigger picture: how do we make online marketing truly effective for our clients?

The dynamism of my work lies not only in the projects themselves, but also in the atmosphere at the office. In between work, I regularly pop to the gym or play a game of padel with colleagues. And in my spare time? I like to go for a brisk walk to clear my head.

What motivates me every day? The scope to grow, the trust of my colleagues and the energy I get from working together on smart solutions. I therefore hope to continue contributing to the growth of Traffic Today and our clients for a long time to come!