Bram Houwen

Hi, I’m Bram! I’ve been part of the Traffic Today team in Deventer since 2024. My focus and passion lie primarily in performance marketing and strategy. “A little better every day” is my motto, and performance marketing fits in perfectly with that, as many results are measurable and can be optimised.

I took my first steps in marketing when I started my own business, after ten years’ experience in the fashion industry. I became fascinated by the process from production to sales, and I soon realised that it was the marketing side in particular that piqued my interest. Design came naturally to me, but how do you successfully bring a product to market? That was new to me.

During my entrepreneurial journey, I started out as a marketing assistant at State of Art, where I further developed my marketing skills. The combination of my passion for fashion and the dynamism of marketing made this the perfect place to grow. After three years, I was ready for something new and realised that working at a marketing agency would suit me well. During my time at State of Art, I’d also been trained by an agency we were working with at the time. That’s where I got a good feel for the agency world: young, innovative and full of variety.

That’s how I ended up at Traffic Today, where we hit it off straight away. I started as an SEA Marketer and also work as a project manager on various internal projects. With an eye to the future, I’ve embarked on an internal strategy programme, which will enable me to develop further towards strategic consultancy and tackling larger client challenges.

Outside of work, I like to keep active. I try to go for a run regularly, enjoy a spot of tennis and can often be found at the gym. In winter, I love nothing more than going on a winter sports holiday. I also enjoy socialising, whether it’s having a drink in town, an evening with friends or a fun team outing with colleagues. At Traffic Today , we organise lots of events, which not only strengthens the team spirit but also simply makes working here even more enjoyable.

I look forward to further developing my skills within the world of performance marketing and strategy at Traffic Today.