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Marketing Secondment
Are you looking for an online marketing specialist who can work flexibly at your premises?
Look no further, because you’ll find marketing secondment services at Traffic Today. We understand your needs as a client. You bring in the professional you need, and we’re happy to be of service. Discover what we can do for you in the field of marketing secondment!
What is marketing secondment?
Marketing secondment is a specialised form of marketing in which external companies draw on the knowledge and expertise of marketers from an agency such as Traffic Today. Companies often opt for marketing secondment because they wish to grow through marketing without the burden of long-term contracts or having to take on new staff. In marketing secondment, an external marketing agency or a freelance marketing professional is temporarily hired to meet specific marketing needs. This can range from managing social media accounts and optimising search engine adverts to developing content strategies and running email marketing campaigns. It offers companies the flexibility to call on experts when needed.
Why marketing secondment?
It is clear that marketing secondment offers a host of benefits, but the flexibility it provides is a key reason for choosing this service. For businesses that frequently face changing market conditions, seasonal fluctuations or varying projects, marketing secondment is the ideal solution. Skilled marketing professionals will support you whenever you need them. And as soon as process improvements become apparent, it is easy to scale back.
Marketing secondment provides you with the best experts, without the obligation to tie them to your organisation. In addition, you can assign specific tasks to a seconded marketer, ensuring the project is properly started and finished.
Marketing secondment: what are the benefits?
Let’s start with the extra brainpower, clout and flexibility that secondment within marketing brings. Our online marketing specialists can be deployed wherever and whenever you need them. Our talent can be utilised whilst a project is underway or as additional support over a longer period. All the knowledge and expertise you need, without having to take on new staff. It’s a temporary arrangement, so you won’t have to let anyone go after a while or if (unfortunately) your business experiences a dip in performance.
Naturally, our seconded staff have access to the various online marketing software tools that we already subscribe to on behalf of our clients. These include tools such as SEMrush, Ahrefs, MOZ, ScreamingFrog, MajesticSEO, Rankchecker, VWO, etc.
Traffic Today ’s team has gained first-hand insight into many companies, which means we are not tied to any particular way of working. We approach everything with a fresh perspective. There’s no need to wait when it comes to marketing secondment either. We always have a marketer available immediately who can get to work for you straight away.
What are the possibilities?
Various options for marketing secondment are available. For example, a specialist can visit your premises one day a week for a fixed period. Would you prefer two days due to an important project, illness or maternity leave? No problem. Together, we will always find the best solution for your business. Senior marketers can also act as in-house mentors and trainers for a junior in-house marketer.
Meet our online experts
Online marketing is our great passion; together with you, we’ll get more out of your online success. Let us know what your wishes and needs are in terms of marketing secondment, and we’ll find the perfect match. Our enthusiastic team are more than happy to give you their full 100 per cent commitment. Fancy meeting us? We’d love to – we’ll have the cappuccino, coffee, tea or water ready for you, or we’ll pop round to see you!
Frequently asked questions about marketing secondment
How does marketing secondment fit in perfectly with my current marketing team?
Marketing secondment fits in perfectly with your existing marketing team, as we only send marketers who possess different qualities to your own. This means our seconded marketer is not a replacement, but a complement to your team. In addition, we make every effort to second a marketer who fits in with your corporate culture, so that this does not become a stumbling block during the collaboration.
What advantages does marketing secondment offer compared to freelancers?
Compared to freelancers, the main advantage of marketing secondment is that we truly position ourselves as a colleague who genuinely wants to teach your team something. For us, marketing secondment equates to a dedicated working process, in which we guide your staff by teaching them new skills. Freelancers do not always work on-site and are sometimes more focused on their own interests than on yours.
How does marketing secondment help me save costs?
Marketing secondment helps to reduce costs by providing your existing marketing team with a constant flow of information. The marketer we second works daily with various clients across a range of sectors, enabling them to apply these insights within your organisation. This eliminates the need for expensive training programmes or courses. Moreover, this knowledge pays for itself many times over, as your stronger SEO strategy will result in increased turnover.
What types of marketing secondment does Traffic Today offer?
Traffic Today We offer various forms of marketing secondment. The great thing about this service is that, as a client, you can set out your requirements to us and we can tailor our approach accordingly. We’re just as happy to send an ‘ advertising ’ as a content marketer to your organisation to bring your in-house expertise up to standard. However, a ‘reverse’ secondment arrangement, whereby your marketer is trained by us, is also an option. Please feel free to enquire about the possibilities!
Looking for temporary marketing staff?
With marketing secondment, you can quickly bring in the right expertise to strengthen your marketing team. Whether it’s for a single project or the long term, we provide the right professionals to help you achieve your marketing goals. Get in touch and find out how we can strengthen your team!
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