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Online marketing
Online marketing offers a wealth of opportunities! These days, everyone knows their way around the internet. This presents a great opportunity for your business to capitalise on this. Online marketing is the key to achieving this. An online marketing agency such as Traffic Today is happy to help you successfully implement this service. We combine our knowledge and experience and transform this into outstanding online results that align with your marketing objectives.
The benefits of an online marketing strategy
Reaching a specific target audience
Measurable results
Wide reach and scalability
Increases customer engagement
Strengthens your brand and online visibility
Builds engagement and loyalty
What is online marketing?
Online marketing is an umbrella term for all marketing services that can be carried out online. It is hugely important to utilise these services as part of your marketing strategy, as there is a vast target audience to reach online. After all, virtually everyone uses the internet: young and old, all over the world. A major advantage of online marketing is that there are a great many targeting options: this allows you to focus solely on potential customers who fit within your target audience. By using the right combination of online marketing services, you can achieve all your objectives. Whether this means greater brand awareness, a higher number of conversions or more newsletter sign-ups, there’s always something you can achieve.
A key component of online marketing is the right marketing strategy. You can put this together yourself, but Traffic Today is also happy to help you with this. Our specialists know exactly what it takes to devise an effective strategy. We provide a strategy based on the right data and then ensure that this strategy is implemented correctly. After all, we have expertise in everything to do with online marketing. For example, we can help you reach the top of Google’s search results, but it’s also possible to present yourself in a unique way on a platform such as TikTok. We do all this in a way that aligns with your objectives. Interested? We’d be happy to discuss the options with you!
What can you achieve with online marketing?
The beauty of online marketing is that it fits in with virtually all your marketing objectives. It doesn’t matter what you want to use our services for; your objective is guaranteed to fit the bill. Just think about the countless adverts you come across online. Using Display Advertising , you can create eye-catching banner adverts, helping potential customers recognise you more quickly. With Google Ads, we ensure the best possible ranking on Google, making it easier for potential customers to find your website and increasing the number of conversions on your site.
By utilising conversion optimisation, we ensure that your website is designed in such a way that your customers are encouraged to convert more quickly. And we could go on and on. By devising a targeted strategy that takes into account your market position, your objectives and your competitors, we ensure that your objectives are achieved in a way that suits you as a business.
Why Traffic Today should be your online marketing agency
Are you looking for an online marketing agency? We’d be delighted to help! Traffic Today is an online marketing agency with a young, enthusiastic team who can’t wait to get started on your project. We do all this through an intensive, transparent partnership. We offer a range of marketing services, such as branding, remarketing, email marketing, content marketing, A/B testing and affiliate marketing. Through monthly meetings, we’ll keep you up to date with our progress and create opportunities for feedback. Why not take a look at our proposal video or one of our client case study videos to find out more about our philosophy!
Bespoke online marketing
At Traffic Today , we don’t follow a one-size-fits-all approach: we provide bespoke online marketing. In doing so, we take your wishes and objectives into account, whilst also striving to take a critical look at the situation. If we spot opportunities that are being missed, we’ll jump on them straight away! Experience shows that the same approach doesn’t work equally well for every client. What constitutes success for one person might yield absolutely no results for another. A bespoke online marketing package is therefore exactly what you need: this way, you can be sure that your strategy is tailored to you and that you’ll achieve the results you want to see.
Our workflow
Although we provide you with a bespoke online marketing package, we do try to work according to our workflow. Our approach is, of course, flexible, which means we aren’t strictly bound by this, but broadly speaking, this is how we operate!
Step 1 – Introduction
Before we get down to business, it’s important for us to know who we’re dealing with. Only then can we guarantee that we fully understand your vision, wishes and objectives. Over a nice cup of coffee, we’ll get to know each other better, and of course we’d be delighted to introduce ourselves in more detail.
Step 2 – Analysis
Before we look at what we can do for you, we believe it is important to analyse your current situation. Once we have established this, we can formulate objectives that are tailored to your current situation. We look for opportunities and try to capitalise on them.
Step 3 – Research
It is not just your situation that is important to take into account: external processes also have a significant influence on the decisions we make. For example, we conduct research into the behaviour of your competitors and your target audience, so that we can respond to this perfectly. This research ultimately forms the basis of your strategy.
Step 4 – Implementation
Your strategy is in place: now it’s time to put it into action. At Traffic Today , we have many in-house specialists who possess the right knowledge and experience to implement a strategy correctly. Whether that means writing SEO-friendly copy or creating eye-catching adverts – it all depends on what fits your strategy!
Step 5 – Monitoring
Once we’ve completed our work, we’re not done yet. The online marketing landscape is constantly evolving: trends and developments are happening all the time, and we naturally respond to them. Furthermore, we stay on top of things even when we don’t quite achieve the desired results. This constant monitoring forms the basis of our flexible approach.
Curious to find out how we can get you higher up in Google?
Want to know where you stand at the moment? Find out with the free audit from Traffic Today . Request it now, with no obligation. We naturally hope that this will lead to a fruitful collaboration. A win-win!
They’ve gone before you
We have the privilege of running link-building campaigns alongside these inspiring companies. And with great success!
Why it’s never too late to start with online marketing
A problem many companies think they have is the feeling that they have started online marketing too late. However, this is never the case! Through a combination of the right strategy and proper execution, online marketing can have a positive impact on your marketing objectives at any time. You do, however, need to be open to this: adopting a wait-and-see approach will yield little success with online marketing. An open and flexible attitude is what you need to get the most out of your digital marketing.
Another common mistake in the field of online marketing is that companies try to implement a service without having the right data to support it. Of course, a bit of healthy enthusiasm is good, and you’ll want to get started as soon as possible, now that you know it’s never too late to do so. However, do make sure you never start at random: your strategy is the foundation of your online success. Not every service will be equally well suited to your objectives, and not every medium requires the same approach. We’d be happy to help you implement all of this successfully, so that you can enjoy the online success you’re aiming for as soon as possible.
What are the objectives of online marketing?
Online marketing fits within any objective. Of course, not every objective requires the same approach, but by devising the right strategy, we can help you achieve all your objectives. Examples of marketing objectives we can help you achieve include:
Lead generation
A higher number of leads will result in increased turnover. One way to achieve this online is by advertising on Google, so that customers can find you more easily and thus become interested more quickly. However, there are many different ways to generate a higher number of leads.
Greater brand awareness
This helps to reach clients earlier in the customer journey. One way to build brand awareness, for example, is through a ‘ social ’ media campaign, where you present your business in a unique way.
Improved search visibility
If you want to engage with clients at different stages of the customer journey, it is important that you are easy to find online. You can achieve this, for example, through search engine optimisation, which helps you achieve a higher ranking in Google’s search results.
Increased customer satisfaction
One advantage of online marketing over other forms of marketing is that you can engage with customers much more directly. This leads to higher customer satisfaction and greater loyalty, which ultimately results in more conversions as you can expect repeat business.
What is the difference between performance marketing and brand marketing?
Performance marketing
Do you want to advertise in a way that delivers immediately measurable results? Performance marketing is exactly what you’re looking for! By using the right tools and advertising on the right websites, our results are measurable. With performance marketing, you work flexibly based on your performance: are the results different from expected? Then you can easily adapt to this.
Brand marketing
To establish a unique market position, it is important to engage in brand marketing. This is how you turn your company into a genuine brand that people can recognise. You develop a corporate identity, comprising corporate colours, a slogan, a typeface and many other aspects. Brand marketing is extremely important: just think of the countless slogans from major companies that you can rattle off without a second thought.
Online marketing tips
To help you get started with online marketing more quickly, we’d like to share a few tips with you.
Think about your strategy.
We understand that you’re enthusiastic and want to start using online marketing straight away to achieve your objectives, but a sound strategy is essential here. Without a strategy, you have no data on which to base your results, nor any plan of action at all. So you have no idea whether what you’re doing is actually right.
Cross-media work
Many companies focus on a single service, but the best results are achieved through a cross-media approach. This involves combining different services and ensuring they constantly refer to one another. Your Instagram page links to your website, which in turn links to your LinkedIn page from time to time.
Listen to feedback
Whether it’s measurable results or a client leaving feedback, feedback speaks volumes. Do you think a particular part of a website looks great, but find that it isn’t delivering the right results? Then it’s better to adjust it.
Google is your best friend
You’re no doubt already aware that many people use Google. We’d like to emphasise the opportunities this presents even further. Think not only of services such as SEO and SEA, but also Google Shopping or Display Advertising. The possibilities within Google are endless, but they do need to be seized.
Let us take care of it
By entrusting your online marketing to an agency such as Traffic Today , you can be sure of achieving the results you want. We’ll devise a targeted strategy, which we’ll then implement exactly as you wish. Ideal, in other words!
What are some useful online marketing tools?
To gain deeper insights into the results we achieve, we use a wide range of tools. These help us to deliver the best possible outcomes. These online marketing tools can be utilised for virtually all our services. Of course, it is important to use the right tool at the right time; however, this is no problem at all for our digital marketers. We have the right tools for finding the right keywords, monitoring a website’s success, sending emails, and so on.
The success of our tools is evident from the fact that we have built up partnerships with several of them. For example, we are a registered partner of Channable, Copernica and bol.
The 25 online marketing terms you need to know
- 404 page: an error page. When your website displays a 404 message, it means that a particular page cannot be found.
- Affiliate marketing: a form of marketing in which building a network is crucial. By utilising this network, you can attract more new customers and increase brand awareness.
- Authority: the authority of a web page is important when it comes to creating links. If your page has high authority, Google will consider your website to be trustworthy.
- Bing: not all internet traffic goes through Google. Another important search engine is Bing, which, thanks to its partnership with Microsoft, certainly should not be overlooked.
- Crawlers: a search engine’s crawler determines how well a website ranks according to that engine’s criteria. For example, Google’s crawler is called Googlebot.
- Customer Journey: a step-by-step plan within the marketing world that helps you engage with customers at different stages, from the moment they start searching right through to what you do after they have made a purchase.
- EMP: an email marketing provider. This is a handy tool that allows you to create, send and monitor emails.
- FAQ: Frequently Asked Questions. Many companies include an FAQ section on their website to help customers with common queries.
- Google Analytics: a web analytics tool that helps you monitor your website. Google Analytics provides you with a wide range of data on how well your website is performing and where opportunities still lie for you.
- Guerrilla marketing: a form of marketing that focuses on shock value. By doing something surprising, you hope to capitalise on word-of-mouth advertising.
- HTML: a programming language that marketers use to format text on their websites. Virtually all your text is also written in HTML.
- Marketplaces: a collective term for all websites where e-commerce takes place, as companies sell their products on these platforms.
- Meta Description: the short piece of text that describes your web page in Google’s search results. It’s important for attracting more customers to your website.
- Mouse tracking: a tool used by marketers to analyse how their website visitors use their mouse. Mouse tracking makes it easy to optimise your website by responding to the behaviour revealed by the data collected.
- Link-building blog: a blog relevant to your business or product, in which a link to your website is included.
- Organic results: results achieved naturally, for which you do not pay.
- ROAS: Return on Ad Spend. This measures the effectiveness of your ad campaign.
- ROI: Return on Investment. This is where you indicate the return on your investments. ROI is very important for a company, as it provides insight into how successfully investments are being made.
- SEO Title: The title of your web page. This includes the main keyword and the name of your company. In Google’s search results, this is the first line, which is also displayed in bold.
- Sitemap: your website’s map: an overview listing all the pages on a website. This improves your website’s user-friendliness, as it makes it easier for visitors to find what they are looking for.
- Structured data: the information that marketers use to provide search engines such as Google with more details about a website. Structured data primarily aims to anticipate a visitor’s potential intent.
- Social Social s: a form of marketing that is popular on media is social influencer marketing. This involves getting someone with a large following to promote your product or service, making it easy to reach a new audience. Someone who does this is called a Influencer.
- Targeting: you can use targeting via social media, as well as within Google, to reach your target audience more easily. To do this, you enter details such as age, location and online behaviour.
- URL: the address of your website. A URL is always unique and is used to access your web page.
- Online shop: a shop, but online. Many companies have an online shop where they offer virtually their entire product range. As virtually everyone uses the internet, an online shop is a handy way to engage with customers at different stages of the customer journey.
Looking to outsource your online marketing?
Are you looking to outsource your online marketing? Traffic Today is your partner! We work through an intensive, transparent partnership in which you are at the centre. We believe this is the only way to achieve the desired results. Why not take a look at this client case study video for Welvaere, which explains more about how we work? Interested? Get in touch! We’d be happy to discuss the possibilities with you.
Frequently asked questions about online marketing
Why is online marketing a continuous process?
Online marketing is a continuous process, as developments in the online sphere are constantly taking place. For instance, there are many trends that we, as an online marketing agency, capitalise on, but your competitors are, of course, not standing still either. Because of this constant competition, it is also important to keep a close eye on all trends and developments. With a flexible approach, you can easily adapt to potential changes. This is why online marketing is an ongoing process: if you put this process on hold, it will be immediately reflected in your results.
What does an online marketing agency do?
If you’re considering outsourcing your online marketing, it’s good to know what an online marketing agency actually does. An online marketing agency provides you with everything you might expect in the online sphere. Not only do we have the right knowledge and experience, but we also know how to turn this into successful products. Once these products are up and running, we don’t rest on our laurels. We constantly monitor our progress. If we notice that something isn’t quite running smoothly, we take immediate action!
How much does online marketing cost?
The costs of online marketing vary. It simply depends on your budget and how much you wish to invest. There are many different online marketing services you can utilise, each of which comes with a different budget. Of course, you’re not obliged to spend huge sums on online marketing, but generally speaking, spending more does equate to greater success. We’d be happy to discuss the options with you!
Are there any privacy guidelines for email marketing?
It is very important to take into account the privacy guidelines surrounding email marketing. For instance, you must first obtain someone’s consent before you may contact them via email. Collecting data is permitted, but it must not be shared. If you breach these rules, you can expect to face heavy fines. It is also, of course, very damaging to your reputation: building a relationship of trust with your customers is particularly important in the Netherlands.
Why an online marketing strategy?
There are many different online marketing services. These can contribute enormously to your success, but to achieve this, it is important to act in accordance with a sound online marketing strategy. By doing so, you base your success not on random attempts, but on targeted metrics. With a strong strategy, you can respond more easily to setbacks, allowing you to adapt more quickly. It is therefore an essential part of your marketing plan!
Want to get the most out of online marketing?
Are you curious about the possibilities of online marketing? Please feel free to contact us for a no-obligation chat. By phone, online or in person? Just let us know what suits you best.
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