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Web analytics
Would you like to gain insight into the activity on your website? We’d be happy to help! Web analytics make it possible to access all the information from your website – a valuable source of information! Our digital marketers have the right knowledge and experience to collect this information and turn it into a successful end result that aligns with your objectives.
Curious about your opportunities?
What is Web Analytics?
Web Analytics is a collective term for key tools that help you achieve your marketing objectives. Examples include Google Analytics, Google Tag Manager and Google Data Studio. These tools help you monitor your website’s performance. This is ideal, as it allows you to optimise your website’s design to ensure it performs to the highest standard.
As your own website is a very important part of your digital marketing, it is vital that you get the best possible results from it. Web analytics are the perfect tool for this. Find out how visitors arrived at your website, how long they spent on a particular page and whether they converted.
Here at Traffic Today , we know exactly which data is essential and what we need to do with it. Our marketers use web analytics to gather the right data and tailor your website to align perfectly with it. This is how we can easily help you achieve your marketing objectives.
“Web analytics not only shows what is happening on your website, but, more importantly, why. It is the bridge between assumptions and action.”
Remco
Digital Marketer at Traffic Today
The benefits of Web Analytics
A reliable source of information
Helps you improve your website
Insight into your visitors’ behaviour
The perfect foundation for automation
Google tools for Web Analytics
Google Analytics
The most important tool for your web analytics is Google Analytics. Chances are you’re already using it; if not, we highly recommend it. Google Analytics gives you insight into your website’s visitors: how many are there? How did they find their way to your website? And how do they behave once they’re on your website? In this way, Google Analytics helps you identify your target audience, which you can then use to refine your future targeting. To set up Google Analytics for your business, all you need to do is link your Google account to this tool. There are no additional costs involved.
Google Data Studio
It’s great to have lots of insights, but with so much data, it’s easy to lose sight of the bigger picture. Google Data Studio helps with this: this tool provides a clear overview of all these statistics. Data Studio is easy to link to your Analytics. Once this link is established, you can create dashboards and customise them exactly as you wish. This allows you to see the statistics relevant to your business at a glance. Creating such a dashboard can be quite complicated, as you need to know exactly which information is relevant to you. Our marketers have the right knowledge and experience in web analytics to help you with this.
Google Tag Manager
Adding a tag to your website helps you gather insights into your website users’ behaviour. However, this can be quite difficult to achieve, as you quickly need to have some knowledge of coding to implement it successfully. With Google Tag Manager, this problem is no longer an issue: this tool helps you to easily add tags to a website. For example, a tag ensures that someone who has left your website without converting will regularly see you again in adverts. To use GTM successfully, you need to link it to a tool such as Analytics, Google Ads or Hotjar.
What is schema markup and how does it affect my SEO?
Schema markup is a structured data code that you can add to your web pages. This makes it easier for Google to understand the content on the page, such as products and reviews. As a result, Google includes certain elements in the SERP, which significantly increases the likelihood of users clicking through to your website.
Why Web Analytics?
Your website can be seen as your online business card. Potential clients interested in your product or service will most likely visit your website first before getting in touch with you. If you want to encourage these customers to take concrete action, Web Analytics is the perfect solution. It allows you to measure the performance of your current website, enabling you to adapt it to align with the online behaviour of these potential customers. It is therefore an essential part of your conversion optimisation, because by placing a specific CTA, you can significantly increase the number of conversions via your website.
Tracking methods
Tracking cookies
One of the best-known tracking methods is cookies. You’ll no doubt recognise this: every new website you visit first asks whether you accept cookies. Cookies help companies gain more insights into your online behaviour. By tracking which websites someone visits, it becomes easier to utilise services such as display Advertising or other forms of advertising. This is because you can now be certain whether someone is genuinely interested in a product or whether it was merely a casual visit to the website.
Eye-tracking
Eye tracking is a useful psychological method for determining the effectiveness of your website. The name pretty much gives it away: with eye tracking, you follow the eyes of your website users. This allows you to see exactly which parts of your website stand out and which do not. Have you noticed that different website users are immediately drawn to one particular part of your website? If so, you can capitalise on this by placing a CTA there, or by highlighting a product or service that you’d like to draw extra attention to.
Call tracking
If you really want to focus on how people find their way to your website, call tracking is the perfect tracking method. This telephone-based method ensures that you gain insights into this data. The caller doesn’t notice a thing: the only difference between a normal phone call and one using call tracking is that a transcript records where the caller is coming from. Our specialists know exactly how to successfully utilise this web analytics tool for your business. Get in touch!
Comprehensive statistics
As well as wanting to see how many visitors access your website or online shop via mobile, you’ll also want to know how they experience your website. Which pages do they land on? On which page do they leave the website? What is the visitors’ behaviour flow? Using Google Analytics, you can see, per channel, what a visitor does and whether and when they convert. This enables changes to be made to an online shop or website to increase the conversion rate .
Web Analytics with Traffic Today
Are you interested in using Web Analytics to take the right steps towards achieving your online objectives? Traffic Today is your partner! We focus on an intensive, transparent collaboration centred on your marketing objectives. We use Web Analytics to develop a strategy, which we then discuss with you. In monthly meetings, we’ll show you the progress we’ve made, so you’re always up to date and there’s plenty of opportunity for feedback. Does this kind of partnership sound like music to your ears? Get in touch with us! One of our enthusiastic marketers will be happy to speak to you to discuss the possibilities.
Frequently Asked Questions about Web Analytics
What is web analytics and why is it important for my website?
Web analytics refers to the process of collecting, analysing and interpreting data on visitor behaviour on your website. It helps you gain insight into how users navigate your website and obtain valuable information to improve your website’s performance.
What types of data can I collect using web analytics?
Web analytics allows you to collect various data, such as visitor numbers, traffic sources, page views, average time on site, bounce rate and conversion rates.
How do I implement web analytics on my website?
To implement web analytics on your website, you can add a tracking code from an analytics tool such as Google Analytics 4 to every page on your site. This code collects data on user interactions and sends it to the analytics platform for analysis.
What is the difference between page views and sessions in web analytics?
Page views represent the number of times a specific page on your website has been viewed, whilst sessions reflect the total number of separate interactions a user has with your site within a given period. A session may comprise multiple page views.
Need help with Web Analytics?
Does the prospect of working with us sound like music to your ears? Get in touch with us! One of our enthusiastic marketers will be happy to speak to you to discuss the possibilities.