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Performance marketing
Do you want to get started on delivering measurable results?
Then focus on performance marketing! With this form of marketing, you focus not on aesthetics or ideas, but on actual results. Thanks to their many years of experience, the marketers at Traffic Today specialise in performance marketing and are keen to help you incorporate this into your marketing plan.
Are you passionate about performance marketing and keen to get started straight away? Great, so are we! Get in touch with Traffic Today so we can discuss the possibilities straight away.
What is performance marketing?
Before you can get started, it’s important to understand what performance marketing entails: performance marketing is a form of marketing in which the client pays for direct results. It is therefore a highly effective form of marketing if you want to see results in the short term, even though it doesn’t necessarily have to be implemented in the short term. Performance marketing gives marketers the opportunity to work in a highly targeted way. Of course, freedom is nice, but for immediate results, this is the way to go!
We know exactly how to deploy performance marketing effectively for your business. We don’t do this haphazardly: research forms the basis of your objectives. We aim to define these objectives as precisely as possible, so that we can get the most out of your performance marketing. Are you curious to find out which objectives best suit your marketing plan? Get in touch, and we’ll discuss our findings!
These are the benefits of performance marketing at Traffic Today
Rapid results
You formulate objectives based on conversions
Helps you adopt a flexible approach
Measurable results
A large team with a broad range of expertise
Wide choice of channels thanks to broad versatility
What are some examples of performance-based marketing?
We fully understand that performance-based marketing is still a somewhat vague concept for you. To give you a better idea of how you can apply this form of marketing, we’d be happy to share a few examples!
- More website visitors with SEO: by achieving a higher ranking on Google, you can easily attract more website visitors. This is because more people will come into contact with your business more quickly. By linking to Google Analytics, you can easily measure this visitor count.
- Higher conversion rates with email marketing: you can easily reach your existing customer base via email. This allows you to remind them of discounts or repeat purchases, which makes a positive contribution to your conversion rate.
- Get more newsletter sign-ups via Instagram Advertising: a cross-media approach is always recommended. You can easily link your social media accounts to your email by adding a button to your profile that allows followers to sign up for your newsletter.
- Larger orders through conversion optimisation: your website is one big piece of psychology. By cleverly capitalising on certain details, you ensure that your website visitors place larger orders. One example of this is displaying products that are frequently ordered together on each other’s product pages.
How does a performance marketer work?
A performance marketer always works in a performance-driven manner. This can be achieved in various ways, as mentioned above. The most important aspect of performance marketing is measurability: a performance marketer will therefore always start with a baseline measurement. As you pay for results, it is important that these can be demonstrated.
To achieve this, Traffic Today uses various tools that help us measure results. A good example of this is Keyword: we use this tool to closely monitor the SEO score of your pages. After implementing a particular action, we analyse the resulting impact. Keyword presents the results in a clear and easy-to-share format, so you can see exactly what you’re paying for.
Traffic Today as your performance marketing agency
Looking for the perfect performance marketing agency to help you achieve results quickly? Meet Traffic Today! With us, you, the client, are at the heart of everything we do. If you want to achieve results, we’ll get to work as quickly as possible to develop a tailored strategy, based on your current situation and your objectives. Through close collaboration, we ensure we act entirely in line with your vision, so you can be confident that you’ll always stand behind the results we achieve. Interested in working with us? Get in touch and get to know us!
Frequently asked questions about performance marketing
Why is performance marketing important?
Performance marketing can be very important for many businesses, especially if they want to see immediate results. As some forms of marketing can sometimes take a while to deliver results, it’s good to have results that are visible straight away. Furthermore, it is important for every business to adopt a measurable approach: this allows you to address disappointing results, whilst also providing a foundation to build on when results are moving in the right direction.
What are the costs of performance marketing?
There are no fixed costs associated with performance marketing: you determine these entirely yourself. It must be said, however, that the more budget you allocate to this, the faster and better the results will be. In a no-obligation consultation, we’ll explain what we can do for you and at what cost. So please feel free to get in touch!
Is traditional marketing better than performance marketing?
It is difficult to say whether traditional marketing or performance marketing is better: both are effective in different situations. With performance marketing, you focus on immediate results, whereas traditional marketing focuses more on a long-term process. We recommend combining the two, as this allows you to continue achieving results both in the short term and in the long run.
What are some common challenges in performance marketing?
Some common challenges in performance marketing include competition on advertising platforms, rising advertising costs, identifying the right target audience, and keeping up with the latest trends and developments in the industry.
How do you measure the success of performance marketing campaigns?
The success of performance marketing campaigns is measured using KPIs (Key Performance Indicators) such as clicks, conversions, cost per acquisition (CPA), return on ad spend (ROAS) and other measurable results that are directly linked to the campaign’s objectives.
What is the difference between CPA, CPC and CPM in performance marketing?
CPA stands for Cost Per Acquisition, which represents the cost per desired action, such as a sale or lead. CPC stands for Cost Per Click, whereby advertisers pay for every click on their advert. CPM stands for Cost Per Mille, whereby advertisers pay for every thousand impressions of their advert.
What are the main differences between performance marketing and branding marketing?
The key difference between performance marketing and branding marketing is that performance marketing focuses on measurable results and direct responses, such as clicks, leads or sales, whilst branding marketing focuses on building brand awareness, perception and long-term loyalty, without immediate measurable action as its primary objective.
What role do client reviews and testimonials play in performance marketing?
Client reviews and testimonials play a key role in performance marketing because they provide social proof and can boost the confidence of potential clients. By sharing positive customer feedback, you can build credibility and improve conversions. This is also very important for the ‘A’ (Authority) in E-E-A-T.
Maximise your results with performance marketing
With performance marketing, you can measure the effectiveness of every campaign and get the most out of your marketing budget. We help you optimise your campaigns for the best results. Get in touch and discover how performance marketing can help your business grow!
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