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What if, like Fabian, you worked as a Business Lead?
Written by Eva Hento
Corporate Marketing Lead
What if, every day, you worked with a team that you helped build yourself, were given the freedom to make strategic decisions, and had a direct impact on clients and colleagues? We spoke to Fabian, Business Lead of Team Geel in Deventer. Fabian has over 13 years’ experience in online marketing, including nearly one year at Traffic Today.
In this interview, Fabian explains why he chose Traffic Today , how he experiences his role as Business Lead, and what working according to the cell philosophy means to him.
Fabian, you’ve now been working as a Business Lead for a year. What attracted you to joining Traffic Today ?
“I have been working in online marketing since 2013 and have gained valuable experience at a variety of agencies. In small teams, I learnt the importance of flexibility, maintaining an overview and mutual cooperation. At larger agencies, I discovered above all how valuable the collective knowledge and experience of a large team are when serving a broad client portfolio.”
What attracted me to Traffic Today is that the company’s cell philosophy brings both worlds together: the agility and personal approach of smaller teams, combined with the collective expertise and scale of larger organisations. That fits perfectly with how I prefer to work: I can build relationships with clients, provide strategic advice and guide my team in an environment where choices and initiatives are possible.”
How did your onboarding go?
“Thanks to my experience in the agency world, I was able to settle in quickly at Traffic Today. Right from the start, I was fully brought up to speed on the company’s working methods, tools and culture. Colleagues are always willing to contribute ideas or answer questions.”
The composition of my cell, with colleagues who are on average a bit younger, creates a great dynamic. In that setting, I was quickly able to take on my role as a manager and put my experience to good use, whilst at the same time being given the space to get to know the organisation and its people well.”
What does your role actually involve in practice?
“In practice, my role revolves around two things: happy colleagues and happy clients. On a day-to-day basis, I’m involved in both operational and commercial aspects. Operationally, I provide direction, set priorities and offer guidance within the team. Commercially, I am responsible for maintaining and developing client relationships, providing strategic advice and identifying growth opportunities.”
In addition, we come together as Business Leads during the Business Lead Days. At these regular meetings, we combine operational and commercial coordination, innovation and general topics.
“In addition to my managerial role, I remain actively involved in the substance of online marketing. I choose for myself where I contribute to content and strategy and take part in key client meetings. In doing so, I do not always take a leading role, but I also regularly act as a sparring partner or provide specialist input, depending on what the situation requires.”
Will you be our new Business Lead?
Has Fabian already inspired you to join us as a Business Lead? Put pen to paper and submit your application.
Traffic Today You work according to the cell philosophy. How do you experience this way of working in your day-to-day work and in managing staff and clients?
“Many roles in the market promise you freedom, but here that’s genuinely the case. You really feel like an entrepreneur here: thanks to the cell philosophy, I genuinely feel that I’m in control. I can make my own decisions, set priorities and determine how we work with my team and clients. That gives me not only a sense of control, but also of responsibility: I can see the immediate impact of what we do and can proactively steer things where necessary.”
This way of working enables me to guide my team and manage client relationships in a personalised and strategic manner, whilst everyone is given the freedom to act independently and take the initiative. At the same time, there’s a reassuring safety net: colleagues and sparring partners are always on hand to brainstorm or provide support whenever needed.”
As a Business Lead, how much scope do you have to set the direction for strategy, client relationships and the development of your cell?
“A great deal, but within clear parameters. It’s nice to have a direction to work towards, so you know what the overarching goal is. Within those parameters, you have complete freedom: the path to that goal can differ from one cell to another.”
The differences lie mainly in the client portfolio, but also in the composition of your team. Different people seek each other out and complement one another, creating a dynamic mix. The combination of hard work and an informal atmosphere ensures that the work is both challenging and enjoyable.”
If someone is considering becoming a Business Lead at Traffic Today, what sort of professional do you think this role would suit, and what advice would you give them?
“The role of Business Lead at Traffic Today is well suited to an entrepreneurial type who thrives in a dynamic environment. Agency experience is a major advantage, as you are used to adapting quickly and managing several projects simultaneously.”
It’s important that you know exactly what you can and cannot do. You need to have a strong personality, but also be open to other opinions. It’s your job to drive a team forward and provide direction. Someone really needs to take the lead. In short, if you’re enterprising, flexible, have a strong personality and can adapt to a dynamic environment, this role is an excellent fit.”
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