Advertising on TikTok in the Netherlands

The plan is for TikTok’s advertising platform to go live in the Netherlands from 5 August. Within Europe, businesses in Germany, Spain, France, Italy, the United Kingdom, Russia and Poland have been able to use TikTok’s self-service platform for some time. Fortunately, it is now also available in the Netherlands. Is advertising on TikTok of interest to your business? You can read more about the new opportunities here.

As described in our blog last January, until recently it was only possible to submit your details. This is because TikTok first assesses whether your company or organisation is suitable for advertising on the platform. Last month, Traffic Today was given the green light to advertise on TikTok within the Netherlands. Through us, your company can be connected to the network. The advertising platform, which was already in use in other countries, is now also available to the general public in the Netherlands.

TikTok’s advertising platform

Before access to advertising on TikTok was granted in the Netherlands, it was possible, as it were, to ‘buy’ reach through a TikTok partner called Creator Network. This was based on a fixed fee for a specific period. TikTok now, like Facebook, Instagram, Twitter, LinkedIn and Pinterest, also has an advertising platform where you can run adverts directly yourself. We have recently gained access to this advertising platform in the Netherlands as well. We are scheduled to start running adverts this week.

Through this online advertising platform from TikTok, you as an advertiser can design, manage and adjust your video marketing campaigns yourself. The metrics you can use to measure and filter are:

● Impressions

● CPC/CPA/CPM (depending on the campaign objectives)

● Conversions (depending on the campaign objectives)

● Costs

You can create your own target audiences via the platform. This includes targeting based on gender, age, location and interests. In addition, it is also possible to use retargeting, for example, to reach people who have recently visited your website.

Advertising opportunities

TikTok offers various advertising options, namely:

1. In-feed adverts
2. Sponsored videos, or ‘brand takeovers’
3. Sponsored hashtag challenges
4. Making 2D or 3D lenses available or rolling out Augmented Reality options

TikTok is also in the process of rolling out so-called ‘Shoppable Ads’ and ‘Shoppable Videos.’ Advertising on TikTok can be based on CPC, CPM and oPC, amongst other options.

Advertisements with different objectives

With TikTok’s various advertising options, you can focus on:

● Website clicks. Direct users to your website. You’ll expand your reach and generate greater online engagement for your business or online shop.

● Video views. Tell your story through a video. You’ll get more views and reach more people. This boosts your company’s engagement on TikTok.

● Conversions. Drive more sales or, for example, downloads. Generate more conversions from a highly engaged audience.

● Awareness. Increase awareness of your company, service or product. Also known as brand awareness. This makes users aware of your presence and encourages greater engagement.

Getting started with advertising on TikTok

Now that advertising on TikTok is also available to the general public in the Netherlands, it is certainly worth considering whether this could be a valuable addition to your marketing channels. Being active on TikTok is definitely recommended for businesses or organisations that focus on a young target audience. The hugely popular app offers plenty of opportunities to connect with your target audience. How you choose to advertise on TikTok will, of course, depend on your specific needs and objectives.

Traffic Today We’re happy to help

Would you also like to reach your target audience via TikTok? Would you like to know the best way to go about this and where you should – or shouldn’t – spend your budget? We’d be happy to help you set up your account and run great campaigns. We’re here to support you and help you get the most out of TikTok’s advertising opportunities!