Proud partner
White paper
1-minute read
Marketing in the Netherlands and Belgium: What is the difference?
Written by Jordin Holsappel
Content Marketer
Do you want to expand successfully into Belgium? This white paper shows how subtle cultural, linguistic and digital differences determine the success of your marketing campaigns.
What can you learn from this white paper?
- How online purchasing behaviour and the e-commerce market in Belgium differ from those in the Netherlands
- Why language use, tone of voice and word choice are crucial for trust and conversion
- The difference between ‘uitverkoop’ and ‘solden’ (and why it matters)
- Which payment methods and delivery options do Belgian consumers expect?
- Why a Belgian domain name and native content will boost your conversion rate
- Practical tips for gaining a foothold in Flanders using a strategic approach
- How you should not simply copy your Dutch marketing, but localise it