SEO optimalisatie

Zorg dat jouw website optimaal vindbaar is in Google met SEO optimalisatie. Wil je met je website of webshop een hogere positie behalen in de zoekresultaten van Google? Laat de SEO optimalisatie van jouw domein dan over aan onze experts. Met behulp van technische optimalisatie, de juiste content, linkbuilding, lokale SEO, social media en conversie-optimalisatie wordt de kwaliteit en de autoriteit van je domein verbeterd en kom jij hoger in Google.

Curious about your opportunities?

De voordelen van SEO optimalisatie

Higher in the search results
More organic traffic to your website
Improved search visibility
Greater user-friendliness
More visitors, leads and conversions
Greater relevance for your visitors

Introductie in SEO optimalisatie

SEO optimalisatie is een proces dat bijna dagelijks aan verandering onderhevig is. Een betrouwbare partner die constant de vinger aan de pols houdt, is dan ook een must voor ieder bedrijf. Wij zijn die partner! In plaats van aarzelend aan de kant staan af te wachten, wagen we samen met jou liever direct de sprong in het diepe en duiken we de informatie op die bij jou ontbreekt.

Maandenlange analyses uitvoeren voordat we van start gaan, is niet de aanpak waar Traffic Today voor staat. Recht voor zijn raap, met de doelen in het vizier: that’s what we stand for. Aan de hand van deze resultaatgerichte aanpak, gaan we voor jou aan de slag. Op welk gebied van SEO optimalisatie we dat doen, bepaal jij samen met één van onze marketing specialisten. Ben je klaar om te vlammen? 🔥

Maximale omzetgroei

Mede dankzij ons plan van aanpak, dat zich meermaals bewezen heeft, hebben wij impact kunnen genereren met onze SEO optimalisatie strategie. Hierdoor hebben wij klanten laten groeien tot webshopgiganten van formaat, die niet meer zijn weg te denken uit de wereld van e-commerce.

Curious to find out how we can get you higher up in Google?

Want to know where there’s still room for improvement? Our free audit will tell you. Request it now, with no obligation.

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They’ve gone before you

We are delighted to be running SEO campaigns alongside these inspiring companies. And with great success!

The importance of SEO

Google uses an algorithm to assign a value to websites. There are more than 200 factors that play a part in this. Based on these factors, Google assigns your website a specific ranking. Traffic Today keeps abreast of developments in the field of SEO on a daily basis, whilst Google is constantly working to optimise its algorithm.

Om voorop te (blijven) lopen op het gebied van SEO optimalisatie is het belangrijk om nieuwe ontwikkelingen tijdig te signaleren om zo de concurrentie te slim af te zijn. Gelukkig weten we bij Traffic Today hoe we moeten blijven voldoen aan de veranderende eisen van Google door voortdurend wijzigingen door te voeren op het gebied van techniek, content marketing en linkbuilding.

SEO White Paper

Getting your website or online shop to rank higher doesn’t happen by itself. You’ll really have to move mountains to achieve that. Traffic Today excels in search engine optimisation and knows exactly which elements are needed to generate better rankings for you. A key part of this is building strong E-E-A-T: experience, expertise, authority and trustworthiness. By strengthening these pillars, you not only increase your visibility but also build trust with both search engines and your target audience.

Waarom SEO optimalisatie?

Voor iedere webshop of website geldt dat het verkeer dat via de organische zoekresultaten binnenkomt veruit het meest rendabel is. Bij Traffic Today streven we er dan ook naar om middels SEO optimalisatie ten minste een aandeel van 50% te behalen van de totale traffic. Voor minder doen we het niet, voor meer wel. Om organisch goed gevonden te worden en dus dit aandeel te bereiken, dient je SEO optimalisatie eerst goed op orde te zijn.

We consider this minimum share of 50 per cent to be important as it provides scope for investment in further growth. By generating more revenue growth year on year with the same budget, we can achieve sustainable revenue growth whilst keeping average marketing budgets in check relative to turnover.

We have a large SEO team on board that specialises in a wide range of SEO disciplines.

Onze specialisten hebben geen uitgebreide rapporten nodig om de koers te bepalen maar kunnen direct van start. Hierbij werken we niet volgens een standaardprocedure of pakket, maar kijken we altijd welke SEO-dienst(en) geschikt zijn voor jouw website of webshop. Op die manier zorgen we ervoor dat onze dienstverlening naadloos aansluit op jouw doelstelling.

Zoveel mogelijk resultaat bereiken binnen de gestelde termijnen, dat is waar we ons iedere dag voor inzette. Je kunt er dan ook op rekenen dat we onze kennis van SEO en SEO optimalisatie maximaal inzetten om jouw bedrijf te helpen groeien.

You’ll be assigned a dedicated project manager, ensuring you always have a single point of contact. You’ll also receive a monthly status update and progress report, allowing you to keep track of the work we’re carrying out for you. Complete transparency, in other words!

Our SEO expertise in 26 seconds

In our online column ‘26 SCNDS’, our marketers are given a limited amount of time to explain a marketing term. See below to find out how our marketers get on with it!

SEO optimalisatie in 2026

Nothing is as changeable as the standards that marketers must meet in order to practise effective Search Engine Optimisation. These standards are updated from time to time by Google in what is known as a ‘core update’. Following such a core update, the search engine giant’s crawler applies different ranking factors with the aim of providing users with an even more relevant selection of pages.

In 2026 draait SEO optimalisatie om het centraal zetten van je gebruiker. Dit bereik je door in te spelen op de zoekintentie en door authentieke en kwalitatieve content aan te bieden. Zoekmachines waarderen websites die voldoen aan de E-E-A-T richtlijnen. Laat dus zien dat jij een expert bent binnen jouw branche.

By 2026, AI will also play an even more important role in the field of search engine optimisation. Thanks to Google’s Search Generative Experience, search results will increasingly feature AI-generated content in the future. As a user, this often means you’ll get a quick answer to your question. It just goes to show: the users come first.

As a business, it is important to focus on a sustainable growth strategy in 2026. Put yourself in your potential clients’ shoes and ask yourself what they would like to see right now. By optimising your website as much as possible for your visitors, you will reap the benefits in the long term.

How search engines work

For those who haven’t studied the subject in depth, machines are complex mechanisms that aren’t always easy to understand. Search engines are no different. It is simply quite complicated to explain why page X has been rewarded with a top-10 position, whilst another website that appears to be just as good is languishing at the bottom of page 2. What we can explain to you, however, are the different stages through which search engines operate to arrive at the ideal SERP (Search Engine Results Page) for each keyword.

01
Crawling

Have you published a new page on your website? Search engines then add it to their process, known as ‘crawling’. Crawling is the mechanism by which a search engine searches for new pages, collects information and data, and incorporates them into a large database of secure websites. This work is carried out by a crawler, also known as a spider, because, like a ‘spider in a web’, it constantly scours the internet and keeps an eye on everything.

02
Return on investment

Rendering is a technical process in search engines whereby data from JavaScript or CSS is converted into visual elements such as images, buttons and videos that the user sees. Although rendering is often seen as a second step, the indexing of a page can sometimes take place earlier. This ensures that search engines understand the content of a page better and can display it correctly in the search results.

03
Indexing

After crawling and rendering comes indexing, during which pages are categorised and labelled. This helps search engines to match search queries quickly and accurately to relevant pages. During this process, all the information gathered is analysed and stored in a large database. For marketers, a page is only valuable once it has been indexed, as it can then be found by the public and thus becomes SEO-friendly.

04
Ranken

Naturally, you want all your efforts in Search Engine Optimisation to yield results. Once the crawling, rendering and indexing phases have been completed, the ranking of your pages begins. This means you’re aiming to achieve good positions for relevant keywords, because whilst being indexed is all well and good, a spot on page 3, 6 or 9 of the search results isn’t going to do you much good.

Boost your online visibility with SEO

Google is a widely used search engine; 90 per cent of users rely on Google for their searches. It is therefore important to secure a good organic ranking on Google to improve your online visibility. What’s more, the likelihood of an enquiry or a conversion is higher for an online shop or website that ranks highly in the organic search results. What are you waiting for?

Search engine optimisation, also known as SEO, ensures that your website is easier to find in search engines. By optimising your website, it becomes increasingly relevant to Google and will rank higher for relevant search terms. Better rankings in Google increase the likelihood of more visitors, enquiries and conversions. A search engine optimisation specialist would be happy to work with you to determine how your website can best be optimised.

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Types of SEO

SEO optimalisatie is dusdanig groot geworden in het voorbije decennia, dat deze dienstverlening inmiddels uit te splitsen is naar allerlei vertakkingen. Natuurlijk is alles erop gericht om beter vindbaar te worden, maar desalniettemin is er een bepaalde discrepantie waarneembaar tussen de afzonderlijke subdiensten. Om jou als geïnteresseerde een beeld te geven van de verschillen, geeft Traffic Today jou hieronder tekst en uitleg over de aftakkingen.

International SEO
Good infrastructure (both online and offline) is making the world we live in seem ever smaller. That is why it pays to invest in international SEO. International SEO is the principle of optimising your website for other countries, so that you can also target markets beyond the Netherlands. This involves more than just offering your website in other languages. Becoming aware of your market position in a specific country, the demand for a particular product and the regulations in the country where you wish to operate are also crucial factors for success with international SEO.
Technical SEO
Google’s spider crawls through your website. It is important that Google’s spider can read and understand your website as effectively as possible. To achieve this, the technical SEO of your website or online shop must be in order. The technology behind the website or online shop therefore forms the foundation for search engine optimisation. We analyse the website or online shop from the ground up and then identify areas for improvement. Where possible, these improvements are implemented by Traffic Today . After all, up-to-date technology is the basis of a strong search engine optimisation campaign.

Using tools such as Screaming Frog, Traffic Today routinely analyses the website at the start of the process for duplicates, redirects, sitemaps, broken links, robots.txt and response codes. If these are in order (provided the code is clean too), we can say we have a good foundation, although we’re not quite there yet.

As well as ensuring the website is technically sound to improve its search engine visibility, there are also technical aspects that Traffic Today can address, such as an SEO migration. Furthermore, conversion opportunities within the website can be made measurable. This includes tracking the forms that are filled in, as well as monitoring downloads or the number of YouTube videos viewed on the website. By installing and linking scripts, AdWords bids can, for example, be automated. Want to take it a step further? Then we can adjust the bids based on weather data tracked by the website for each visitor and fed into Google Analytics.
Local SEO
Local SEO has become a key component within Google. With the rise of mobile search traffic, specifying a business’s exact location is becoming increasingly relevant. For example, Google wants to be able to show someone searching on their mobile in the city the nearest shop. Google My Business is used to achieve this. Through Google My Business, Google knows exactly where the business is located, what it does and what time it closes. The three pillars – relevance, distance and prominence – are ultimately key to local SEO.
B2B SEO
Business-to-Business SEO (B2B SEO) is a branch of SEO that focuses primarily on the business market. Research has shown that B2B SEO plays a prominent role in this market, as conducting online research is inextricably linked to making a well-informed decision. The driving force behind this type of SEO is persuasion. Reviews of your company, the presentation of case studies and the justification of specific choices your company makes (e.g. sustainability) all contribute to winning over business professionals.
B2C SEO
Business-to-Consumer SEO (B2C SEO) shares some similarities with B2B SEO, but is fundamentally different. Generally speaking, consumers in the B2C market are much quicker to convert than those in the B2B market. In this context, it is far less important to position yourself as an authority, despite the fact that competition is much fiercer for specific search terms.
SEO migration
Traffic Today We’re also happy to help you with SEO migration. Migration is the process of transferring your old website to your new online home in a structured manner. This involves retaining sitemaps, redirecting pages, implementing canonical tags and so on. As this is a task that requires a great deal of SEO expertise, you’d be well advised to enlist our help with an SEO migration.

Supporting SEO services

Content

Om je doelgroep te bereiken is het belangrijk te weten waar de doelgroep naar op zoek is. Traffic Today kijkt naar de trends in de markt, zoekvolumes van specifieke keywords, de concurrentie en vele andere data die van belang is om sterke content te creëren. Sterke kwalitatieve content, gericht op SEO optimalisatie, is onmisbaar voor een SEO campagne.

Traffic Today The agency employs experienced SEO copywriters who know exactly how to optimise your web content. It is also possible – and very common – for your own staff to create the content. After all, you and your colleagues are closest to the business and know better than anyone how to describe its identity. If the content is supplied by the business itself, Traffic Today will assist you by advising on topics, search terms, content planning, content presentation and more.

Link building

Links remain a key factor for Google in assigning value to a website. The number of links pointing to a website or page is an indicator of that website’s popularity. There are various indicators of a website’s strong link profile. Relevance and reliability are the key pillars that Traffic Today relies on when carrying out link-building activities for search engine optimisation.

SEO tools

To serve you as effectively as possible, we invest heavily in a wide range of SEO tools. These tools help us gain insights that will help your business move forward – insights we wouldn’t be able to obtain without them. Our project managers and digital marketers know the ins and outs of the business and are trained to interpret these figures and communicate them to you, the client, in a way that’s easy to understand. Below, we’ve highlighted a few tools that our marketers use frequently.

Semrush
Semrush is a tool our marketers use to carry out data analysis for our clients. We use it to conduct keyword research, monitor fluctuations in rankings for specific search terms and assess keyword difficulty.
Ahrefs
Ahrefs bears many similarities to Semrush. Here too, in-depth keyword analysis is key, but you can also delve deeper into inbound and outbound links, broken links and competitors you need to stay ahead of.
Screaming Frog
Screaming Frog is a favourite tool amongst our SEO marketers. We use it to generate a report of a specific website’s meta tags, identify pages that lead to a 404 error, and so on.
Moz
We make it easier to carry out link building for our clients by using Moz. Among other things, Moz tells us what your company’s link profile looks like and how your Trust Flow and Domain Authority are performing.
Search Console
Search Console is a free tool from Google that can also be useful within your marketing strategy. Average rankings, total number of impressions and URL inspection: these are just a few of the many possibilities it offers.
Keyword Surfer
Chrome extensions are also very popular amongst our marketers, one of which is Keyword Surfer. Thanks in part to this tool, for every search query we receive a handy overview of the search volumes for the keyword we’ve entered.

SEO success stories

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An intensive and ongoing process

As we’ve said before: Google’s algorithm is constantly changing. To keep pace with these rapidly evolving developments, up-to-date knowledge is essential. It is also important to continuously monitor, analyse and improve existing campaigns. This makes search engine optimisation an ongoing process. To maintain a number one position, it is essential to continue meeting Google’s requirements. That is why Traffic Today is your long-term search engine optimisation partner.

Are you curious to find out what we can do for your business and what it takes to rank higher in Google’s search results? Traffic Today is the leading SEO agency for the higher SME segment and would be delighted to help you. You’re very welcome to pop in for a no-obligation introductory meeting at our office in Deventer. Of course, as an SEO agency, we’d be more than happy to come to you. We’d love to hear about your requirements and expectations regarding SEO support, and we’d be delighted to explain what search engine optimisation could mean for your business!

Veelgestelde vragen over SEO optimalisatie

Wat is SEO optimalisatie?
Bij SEO optimalisatie wordt de website verbeterd dat deze beter vindbaar wordt in de zoekmachine. Binnen deze optimalisatie vallen onder andere de content op de website, de techniek van de website en de autoriteit van de website. Door de verbeteringen in Google, zal de website beter zichtbaar zijn in de organische zoekresultaten. De volgende diensten vallen bij ons onder SEO optimalisatie: content optimalisatie, technische optimalisatie, linkbuilding, conversie optimalisatie, on-page optimalisatie en online strategie.
What is the difference between SEO and SEA?
Vraag je je af wat het verschil is tussen SEO optimalisatie en zoekmachine adverteren? Het grote verschil met SEA (zoekmachine advertising) is dat je bij SEO een hoge plek in de zoekresultaten moet verdienen door de juiste werkzaamheden te verrichten. Met SEA koop je een plek in de resultaten, waar dus minder werkzaamheden voor nodig zijn. SEO optimalisatie is hard werken, maar Traffic Today weet wat nodig is om een mooie positie te behalen voor jouw bedrijf. We helpen je graag om hoger te ranken met de juiste tools!
Wat kost SEO optimalisatie?
De kosten van het uitbesteden van SEO optimalisatie is afhankelijk van de werkzaamheden die wij gaan uitvoeren. Wij kunnen zowel ondersteunende werkzaamheden uitvoeren als de online strategie voeren. SEO optimalisatie is een continu proces, waarin we maandelijks werkzaamheden voor moeten uitvoeren. Op deze manier kan er een stabiele positie in Google worden gerealiseerd. Wij werken voor klanten met een marketingbudget van minimaal €1250 per maand. Plan een vrijblijvend adviesgesprek in met onze adviseur over de kosten.
Wat is het doel van SEO optimalisatie?
Het doel van SEO optimalisatie is groeien in de organische zoekresultaten van Google door structuur optimalisaties door te voeren. Deze optimalisaties voeren we uit rondom content, techniek en linkbuilding. Door de beste content te schrijven, de techniek van de website ideaal in te richten én de domeinwaarde van de website te verhogen, zal jouw website steeds beter scoren in de zoekresultaten.

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Hulp nodig bij SEO optimalisatie?

Met SEO zoekmachine optimalisatie verbeteren we jouw website technisch en inhoudelijk, zodat zoekmachines jouw site sneller en beter begrijpen. Zo vergroten we samen je online zichtbaarheid en zorg je voor betere resultaten. Neem contact op en ontdek wat wij voor jouw website kunnen betekenen!

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