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Usability testing
Would you like to use usability testing to improve the user-friendliness of your website?
User-friendliness is one of Google’s key factors in determining your position in the search results. With usability testing, you ensure that your website scores highly in this area. Usability testing allows you to assess your entire website across multiple aspects. There are various ways to carry this out. The marketers at Traffic Today know exactly how to make usability testing a successful part of your website. Curious to find out how? Get in touch! We’d be happy to discuss the options with you.
What is Usability Testing?
A high ranking in Google’s search results gives your business a massive boost. However, achieving this ranking is difficult. Usability testing is part of conversion optimisation: a key factor for Google in determining your ranking. If it turns out that your listing in the results generates a high number of conversions, Google will regard your website as valuable and therefore award it a higher ranking. This is all part of search engine optimisation. By making changes to your website, you adapt it so that Google rates it highly. A high conversion rate is a sign of high usability: visitors find what they were looking for.
If your current website does not meet this requirement, there’s a good chance you haven’t yet secured a high ranking on Google. Through usability testing, we ensure that you do achieve this ranking: we carry out tests in various ways and compare the results. We implement the best results, thereby improving your website. Exactly how we do this varies from case to case, as there is no one-size-fits-all approach. Curious to find out what we can do for you? Get in touch!
The benefits of Usability Testing
Improving your website’s user experience
You know what the visitor really wants
Running tests with your target audience
Ability to test across different devices
Increasing the conversion rate through testing
Immediate insight into areas for improvement
Website usability testing in 5 steps
By making Traffic Today your partner in the field of website usability testing, you’re opting for a bespoke package centred entirely on you and your requirements. However, this does not mean that we do not follow a set process. The specifics of these steps vary from person to person, but these five steps have previously proven to be a formula for success in the field of usability testing. Let us explain them to you!
Step 1 – Analysis
We begin the web usability testing process with a comprehensive analysis. In this, we examine your current situation: what are your current results and where do you want to go? What does your target audience want and, perhaps most importantly, what are your competitors doing? By answering these questions, we can draw up a strategy based on data. This ensures that the actions we take are well-founded. An important part of this step is also getting to know one another: we introduce ourselves and our approach, and try to get to know you. This ensures we can best realise your vision.
Step 2 – Test script
Once the analysis phase is complete, we begin drafting test scripts. This is very important, as we want to see the broadest possible range of results. By drafting various test scripts, we achieve this, as it guarantees a wide variety of outcomes. Test scripts are executed as broadly as possible: this means we try to find as many testers as possible, so that we receive as much input as possible.
Step 3 – Implementation
Once the test script has been carried out with the tester, we analyse the results as precisely as possible. We guide the tester through the website and ask questions based on their behaviour. Once these questions have been answered, we have a clear picture of the impact of certain factors, so that we can implement these changes if we receive approval to do so.
Step 4 – Advice
Naturally, we seek your approval first: once the test script has been finalised, we draw up a recommendation with various action points. In doing so, we consider not only the feedback from our testers, but also how best to implement this within your marketing objectives. We provide a well-founded recommendation, so that you know exactly what the outcome of our actions will be.
Step 5 – Implementation
Once we have reached an agreement, we implement the results of our test scripts into your website. We monitor these results so that we can maintain a flexible approach. We aim to carry out usability testing on a regular basis to ensure that the results remain relevant at all times.
Usability testing tools
To make the most effective use of this service, we utilise various usability testing tools. This approach immediately highlights the beauty of usability testing: there are many different tools available for both web and mobile usability testing, which, when used together, can lead to excellent results. The marketers at Traffic Today know exactly which combination of tools is needed to achieve your marketing objectives. User-friendliness is, of course, key here: the best results are only achieved when a tester fully understands what they are doing. However, our success does not rely solely on external tools: our own test panel has also proved hugely successful in the past. We’d be delighted to put this to work for you too!
Online Usability Testing with Traffic Today
Are you interested in usability testing? Traffic Today is your partner for this service. With us, you are at the centre of everything: we believe that the best results can only be achieved through intensive, transparent collaboration. We achieve this through monthly meetings, so that you know exactly what steps we have taken and what the results were. These meetings also provide an opportunity for feedback, ensuring we work in full alignment with your working methods at all times. Of course, we also provide a critical perspective, which we set out in an advisory report where necessary. Does this approach sound like music to your ears? Get in touch! One of our marketing specialists would be happy to discuss the possibilities in the field of usability testing with you.
Frequently Asked Questions: Usability Testing
Why is usability testing important?
Usability testing is important because it reveals how users experience a product. This helps developers to resolve issues and optimise the user experience, which will ensure customer satisfaction.
How do I prepare for usability testing?
You prepare usability testing by formulating objectives, selecting participants, drawing up tasks and paying attention to the test materials. Ensure that the test environment is representative of real-world usage.
How many participants are needed for usability testing?
Generally speaking, 5–8 participants are sufficient to identify most usability issues. More participants can provide additional insights, but it is important to stay within budget.
What are some common pitfalls in usability testing?
Common pitfalls include selecting unrepresentative participants, over-directing participants during tests and ignoring feedback. It is important to address these pitfalls to prevent ineffective usability testing.
Want to improve performance with usability testing?
Do you want to be sure your website is user-friendly? Usability testing helps you identify the issues visitors encounter and how you can improve the user experience. We help you make your site more accessible and effective.
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