Proud partner
This is Sara…
We’d like to introduce you to Sara, an enthusiastic colleague who combines her passion for music with her work at Traffic Today. Sara has been with the company for 2.5 years, where she fulfils the roles of both Content Marketer and Head of Content. With her expertise and creativity, she plays a key role in creating and leading content strategies for clients. With Sara on board, Traffic Today can be confident it has a driven and experienced professional in the field of content marketing.
Father introduces music
Sara explains with a laugh that her passion for music began with K3, but that they are (unfortunately) no longer among her favourites. “When my dad used to be renovating our house, he’d always play loud music. Led Zeppelin, The Beatles, Neil Young, Jethro Tull – they all came on.” Sara often helped her dad after school, and that’s how her love of music grew. She’d ask, “Dad, who are these?” and he’d start telling her about his experiences with that music. His stories from the past about bands like Pink Floyd and Pearl Jam really strengthened her love of music. When Sara later took up the drums herself, she got to know many more artists.
Tastes differ
“Everyone has wonderful stories and special memories associated with music; I think that’s absolutely brilliant.” Sara finds it fascinating that you can share these experiences with others and discover that you have a completely different take on the same song. She appreciates the idea that taste is subjective and that everyone has their own preferences.
“The team is always at the heart of what we do, because collaboration is of the utmost importance. The company has a strong ‘goodwill factor’ and that is something we are proud of.”
Sara de Rouw
Head of Content | Content Strategist
Going to festivals with colleagues
Sara has learnt that music brings people together. This was reaffirmed at Traffic Today. “During a Friday drinks session at work, I discovered that two colleagues and I listen to a lot of the same music. Since then, we’ve regularly shared tips on new bands and gone to concerts and festivals together.” According to Sara, sharing a passion like this creates a special bond – and that’s exactly what you can experience with your colleagues at Traffic Today .
Music aids the creative process
Throughout her working day as a Content Marketer, Sara is constantly telling stories, and music plays an important role in this. “It helps to set the right tone, find inspiration and clear my mind after writing complex texts.” She tailors her playlist to the texts she’s writing. For one piece, for example, she might choose heavy tracks by Rage Against the Machine, whilst for others she opts for calm instrumental music. “When I need to develop a strategy, I put together a mix of all sorts of different artists to explore every angle.” By integrating her passion for music into her work, Sara is able to create creative and effective content that conveys the intended goals and messages.
Traffic Today has a strong likeability factor
“At Traffic Today , you’re given every opportunity to develop your talent. Within the organisation, serious attention is paid to staff skills and capabilities, and there’s trust to put ideas into practice.” So, according to Sara, making an impact is certainly possible. What’s more, everyone is motivated to get the best out of themselves, but never at the expense of others. “The team always comes first, because collaboration is of the utmost importance. The company has a strong sense of goodwill, and that’s something we’re proud of.” Despite the different personalities and characters, there’s a rock-solid sense of teamwork, which makes working at Traffic Today incredibly enjoyable.
Your future at Traffic Today
Would you like to work alongside Sara on challenging online marketing projects for the coolest companies? Find out if working at Traffic Today is right for you.
Would you like to get to know Sara better?
Get in touch and find out how Sara can help you with her expertise and personalised approach!
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