International Growth Programme

Does your business have ambitions for international growth? That’s perfect timing. As a Google Premier Partner, we are – as one of the few Dutch agencies – selected by Google to take part in the International Growth Programme (IGAP). This programme offers us, as an agency, all sorts of exclusive benefits, from which you, as a business, will in turn benefit.

The benefits of international marketing

Achieving global online growth through strategic advice

Access to exclusive data, tools and insights from Google

Exploring new markets and client groups

Access to international specialists

How does the Google International Growth Programme work?

The aim of the programme is to help businesses grow on an international scale. Thanks to insights from Google, it becomes easier to enter new markets and tackle the challenges of online expansion. So, do you have ambitions to expand into Germany, Belgium or, for example, the UK? As a partner, we have exclusive access to Google data, specifically tailored to your sector and the countries in which you wish to operate. Google also offers practical support, such as assistance with translations and analyses of websites and online shops.

Google’s Market Explorer

One component of the International Growth Programme is Google’s Market Explorer tool. This tool is exclusively available to agencies participating in the Google International Growth Programme. It enables us to identify, analyse and prioritise growth markets for our clients. A really handy tool, then!

What makes Market Explorer so special?

Global insights: actionable market insights for over 170 countries and 3,000 sectors.

Unique data: access to Google Search Metrics combined with third-party data featuring no fewer than 100 metrics.

In-depth analyses: exploring specific markets in detail and gaining insights to formulate a strong go-to-market strategy.

Visual and interactive: create charts and heatmaps or download data for your own analyses.

About Google’s Market Explorer

This tool offers everything you need to explore markets and capitalise on growth opportunities. For example, there are over 3,000 categories and sub-categories, such as fashion, finance, sport & fitness, home & garden and many more. This allows you to refine your target audience segmentation and focus on what matters most to your business.

The tool provides you with essential insights into your target audience’s device usage, which helps you optimise your campaigns. It also offers comprehensive statistics broken down into categories such as demographics, economics and mobile usage. These insights give you a complete picture of your target audience, enabling you to tailor your marketing strategies more precisely.

Our tip: choose a maximum of 10 to 15 countries to keep your insights as relevant as possible and to optimise your strategies in a targeted manner.

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Curious about the possibilities of the International Growth Programme?

Are you ready to take your business global? With exclusive access to Google’s tools and insights, combined with our expertise, we’ll help you successfully enter new markets. Get in touch today for a no-obligation consultation and discover how we can maximise your growth potential.