Case

Content
SEO

Technical SEO helps Zwembadstore achieve record turnover

Swimming pool specialist in the Netherlands and Belgium

The Online Retail Company approached Traffic Today to help them take their online marketing to the next level. Whilst they were advertising already well on their way, there were still plenty of opportunities in the area of SEO. We began by improving Zwembadstore.com, as this would have the greatest impact. Later, we moved on to The Online Retail Company’s other brands, such as Lastvan.com and Luchtbedshop.com.

What work was carried out for Zwembadstore.com?

  • Comprehensive analyses and Quick Wins identified
  • Improvement plan drawn up to address technical aspects of the website
  • Product page template optimisation
  • Content strategy & development at category level
  • Improving the online link profile
  • Email marketing campaigns via Mailplus
  • Conversion optimisation via A/B testing

+ 103%

SEO turnover

+ 1,241

Top 3 positions on Google

+ 51%

SEO sessions

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