Proud partner
Case
Content
E-commerce
Marketplaces
SEA
SEO
How Bol.com played a key role in a 68% increase in the conversion rate
LEDlampenkopen.nu
LED lighting specialist
In 2013, Leo Diemel launched LEDlampenkopen.nu. It is the go-to online shop that lowers the barrier to ordering LED lighting via the internet. LEDlampenkopen.nu guarantees high-quality products and accurate information, and will settle for nothing less than a satisfied customer every single time.
LEDlampenkopen.nu is committed to a green future. An unnecessary amount of energy is consumed by energy-guzzling lighting. This is bad for the environment and is one of the causes of global warming. Ledlampenkopen.nu wants to give people the opportunity to power their home, business or garden with green electricity.
In August 2017, Leo Diemel decided to look for a different online marketing agency. Following his online search, he first came across Best4u, who referred him to Traffic Today. According to Leo, during their first meeting, Steven Lubbers was able to pinpoint exactly what was no longer working properly for LED Lampen Kopen Nu at the time.
“During the meeting with Steven, it became clear that the opportunities weren’t materialising. We ran through some models to work out what we actually needed to do, and that built trust – particularly the way he backed everything up. It struck me as a good foundation on which to build, and that’s how we got started.”
Quick to adapt
“The market for LED lighting is huge,” says Leo. “There are plenty of cowboys operating in this sector. They pay no heed to safety, simply resell products on a one-to-one basis, and they’re major players you have to compete against – but I’m quite good at that. Every product we offer is certified, and we work closely with the manufacturer. We supply directly, without any middlemen, which is also why we can guarantee our customers high-quality LED lamps at an unbeatable price.”
Leo enjoys meeting regularly with project manager Pascal Eskes. “He’s very good with Google and knows exactly what’s needed to achieve good results. We consult a lot, and we also speak on the phone regularly, as I’m not always in the Netherlands. Whatever we discuss that day is acted upon straight away, and I really appreciate that.”
Leo himself specifies which products he wants to showcase and shapes the campaign. Traffic Today then takes the reins. The market is analysed, and Pascal also monitors how the product in question is performing. Should any issues arise, they are addressed on the very same day.
From rock bottom to a strong position
“Actually, my expectations aren’t that complicated. What I want is what every business needs: namely, that every euro a marketing agency puts into Ads should yield a return of about three or four times that amount. The agency we were working with previously didn’t achieve that. So it’s time to move on, and that also has to do with the prospects the marketing agency offers.”
Traffic Today ’s first steps were to clean up the work left behind by the previous marketing agency and optimise Ads. The organic strategy was then launched. This was a fairly intensive process. There were many incorrect redirects and a great deal that needed to be sorted out. Fortunately, positive results became visible fairly quickly.
“We believe it’s important to be easily found organically, and this is something we’re always working on. If you’re ranking organically on the search results pages, that’s obviously brilliant. It means you can work in other categories on a lower budget, which always saves money.”
One result of which Leo is particularly proud is a sharp rise in turnover! “I think we’ve seen growth of 30 per cent or 40 per cent over the past year. And that’s despite coming out of a situation that wasn’t yielding much for us. So, steady growth and an improvement in results. I also see this as a reflection of the good cooperation between both parties. From a low point to a strong position, with 2018 ending on a high note.”
+ 68%
Conversion rate
+ 123%
Organic visitors
+ 34
Top 3 positions on Google
Affiliate partners
Looking to the future, Leo’s aim is to optimise organic results even further for Led Lampen Kopen Nu. A key step taken to raise the agency’s profile amongst its target audience is the collaboration they have entered into with affiliate partners such as bol.com. “There’s still a lot to be done in the field of LED lighting, so I’m optimistic about the future!”
Want to grow together?
Curious to find out how we can help your business grow with targeted online marketing campaigns? Do you want to generate more leads and increase your brand awareness? Our experienced team is ready to help you!