The ultimate glossary for link building!

The online marketing landscape is constantly evolving. We’re gaining an ever-better understanding of what search engines love and what Google and Bing’s algorithms dislike. If you’ve only just entered the world of online marketing, you’re likely to come across quite a few terms that raise questions. In this blog, we’ll try to explain as clearly as possible what the various link-building terms mean, so that you’ll have a better idea of what to look out for when carrying out link building.

Link-building terms

There is no shortage of link-building terms, meaning we could easily compile a comprehensive dictionary dedicated to link building. To keep things organised, we have listed all link-building terms in alphabetical order. That saves a lot of searching!

• Anchors: the anchor is the clickable piece of text that forms the actual link. For example, in this sentence,‘link building’ is the anchor.
  • Money anchor: an anchor intended to drive sales. For example: ‘buy this laptop’, linked to a random electronics website.
  • Neutral anchor: anchors that do not specifically use a keyword, but simply use a link or text such as ‘this website’.
  • Exact-match keyword: anchor text that exactly matches the main keyword of a page. For example, anchor text such as ‘Apple Macbook’, linking to a product page for Apple Macbooks. These keywords in particular are a no-go in Google’s eyes, and you need to be very careful with them.
• Backlinks: a link placed on an external website that directs visitors to your page.
• Broken links: a link that points to a broken page; a 404 page, a redirect or a server error.
• Crawler: a search engine algorithm that scans and (where appropriate) indexes all pages.
• Disavow Tool: sometimes you may be affected by excessive spam links that you did not create yourself. If you are unable to remove these links (or have them removed), they can be disavowed. This means that Google will ignore them when your website is indexed.
• External links: an external link is synonymous with a backlink.
• Internal links: all links within your own page that point to other pages on your website.
• High-quality link building: link building focused on acquiring backlinks with high link value on external pages relevant to your product or service.
• Quantitative link building: link building aimed at increasing the number of referring domains.
• Referring domains: referring domains are the actual websites that place your links. W

Link building at Traffic Today

Now that you have a better understanding of what all these link-building terms mean, it’s time to get started. Traffic Today is happy to help you with this! Would you like to know more about link building, or are you curious about the other services we offer? Feel free to click on one of the internal links. If you’ve been paying close attention to this blog, you’ll know exactly where to click now.