The 3 best link-building strategies

You only need to click on any random blog about online marketing and it’ll be about the best link-building strategies of the moment. The beauty of the internet is that anyone can post something on it. You just need to unlock your phone and the chatter can begin. The only danger lurking here is the fact that there are also bloggers out there spouting nonsense. And that’s not exactly what you’re looking for when you’re seeking the path to success. That’s why our link-building marketer covers the 3 best link-building strategies that actually work!

1. Broken link-building strategy

The broken link building strategy may be the odd one out, but that is precisely why it is worth mentioning. With broken link building, you search for broken links from competitors on relevant websites. This presents you with an opportunity to have these links replaced with relevant links to your website. In doing so, you kill two birds with one stone, as not only is the competitor’s link removed, but you’ve also secured a new, high-quality backlink for yourself.

2. Guest blogging

Guest blogging is perhaps the best-known form of all link-building strategies. With guest blogging, you approach, in a targeted manner, parties that may be of interest to your website. Sometimes these are websites that owe their very existence to other companies posting guest blogs on their domain, but there are also plenty of high-quality referring domains that open their online doors to you.

If you’re given the opportunity to write a guest blog, it’s important to be clear about what you want to highlight. Guest blogs in which you simply boast about how good your company is will generally be read less than a blog in which you highlight one of your attractive products or services and include a subtle link in the text. Something to bear in mind!

3. Linkbait strategy

When the President of the United States starts taking an interest in TikTok, you know for certain that we live in a world where the importance of social media seems to be growing ever greater. The linkbait strategy, which focuses, amongst other things, on social media, is therefore an essential part of any list of link-building strategies.

Linkbait involves creating engaging content that is highly shareable. Think of infographics or interesting studies that generate buzz and are quickly picked up by news sites, for example. You turn your research into an engaging article and publish it on your own website. You then approach press agencies in the hope that your research will be picked up, after which it will be published on relevant websites.

The major advantage of this type of campaign is that it offers good value for money, given the volume of high-quality links. However, it is also possible that your campaign will not be taken up by publishers, meaning you will not achieve the desired result.

Traffic Today Have your link-building strategy defined

So, are link-building strategies a bit clearer to you now? Whatever your answer, Traffic Today is happy to help you identify a suitable link-building strategy that suits you and your business. Outsourcing link building saves you, as an entrepreneur, a lot of headaches, and at Traffic Today you’re in good hands. Would you like some more information first? Then take a look at our case studies or get in touch via the contact form!