Kruidvat launches its own marketplace

Today, Kruidvat launched its own Kruidvat Marketplace. Kruidvat has opted for a strategic approach by starting with a selected range of products.

Baby products as a starting point

The initiative is starting with a focus on baby products. The online range in this category has already been significantly expanded from 750 to 3,000 products. Kruidvat is collaborating with five to ten sales partners on this. Once the technology and processes are in place, Kruidvat intends to expand into other product groups.

The term ‘curated platform’ is a key part of Kruidvat’s strategy. This means that not just any product is accepted, but a careful selection process takes place to ensure quality and relevance. The decision to offer a curated range reflects a deliberate strategy not to compete with Kruidvat’s existing product range.

Future expansions of Kruidvat Marketplace

The launch of the Kruidvat Marketplace is just the beginning. In the near future, the aim is to expand the platform further, both in terms of product range and geographical coverage. New categories will be added, although it is not yet known which categories these will be. Furthermore, Kruidvat has plans to launch the marketplace in Belgium in due course.

Kruidvat is taking a forward-thinking step to meet changing consumer needs and expectations, whilst remaining true to its core values. It is an exciting time for both Kruidvat and the retail sector in general, and the Kruidvat Marketplace is certainly something to keep an eye on.

Selling products via the Kruidvat marketplace?

Wondering whether Kruidvat Marketplace is the right place for your e-commerce business to showcase your products? Feel free to get in touch, with no obligation. We’d be delighted to help you explore the possibilities and showcase your products to customers!