Greater brand awareness thanks to branded GIFs

You create an Instagram Story for your business account, add a short caption, but you’re not quite satisfied yet. Something’s missing. A GIF makes all the difference. You could, of course, choose to use GIFs from other sources, but your story will be even more powerful with branded GIFs from your own company! How do you do this and what are the benefits? Watch and learn!

The business benefits of branded GIFs

Branded GIFs can bring many benefits to your business. Not only can you use them for your own online activities, but other social media users will also share your GIFs. Raise awareness amongst your staff and customers to boost your brand recognition. What’s more, people who may not even be familiar with your company yet will also be using your GIFs. That’s free advertising!

Create a brand channel

Naturally, we couldn’t be left behind, so we’ve designed our own ‘ Traffic Today ’ GIFs. You can find our GIFs via the Giphy website or via social , which offers media tools that support Giphy search .

When uploading your GIFs, it’s important to add tags. We recommend that you always use your company name as a tag, but also use tags that are relevant to the GIF. This will help you achieve an even wider reach, and other people will be more likely to use your GIFs too.

After we’d uploaded our first GIFs, we signed up to become a brand channel. You can do this via this link. By registering as a ‘brand’, you’ll get your own dashboard so you can always keep track of your statistics. This gives you a clear picture of which GIFs are performing well and how many people you’ve already reached with your branded GIFs. Please note that it takes a little while for Giphy to accept your company as a brand. For us, it took about two days, but it can also take up to a week.

Over 20,000 views in a single week!

A week after we posted 29 GIFs online, they had already been viewed a total of 24,100 times. This is far more than we had expected, so we’re certainly pleasantly surprised!

Themes

Would you like to have GIFs created? It’s important to think from your target audience’s perspective. When will they use your GIFs? It’s also important to think carefully about how you want to put your business on the map. Which themes do you want to be associated with? One tip is to always create GIFs of your logo and, if you have one, your slogan. It’s also important to create GIFs that match the services you offer; customers are more likely to use these. For a large cleaning company, wipes and cleaning products are appropriate, whilst for an electronics shop, laptops and televisions are more suitable.

Think about it from your staff’s perspective too. Do you regularly have Friday afternoon drinks? Then a ‘Friday afternoon drinks’ GIF is a must! Do your employees like to share when successes are achieved? Then a ‘cheers’ GIF is certainly appropriate. Our tip is to draw up a list of topics. When designing, always stick to a single style that matches your company’s corporate identity. That way, you’ll create brand recognition.

Getting started with branded GIFs

Would you also like to design branded GIFs for your business? Naturally, you’ll want to post the best-looking GIF possible online. That’s why we recommend having this done by a graphic designer. This way, you can create unique GIFs that also look sleek. Don’t have a graphic designer on staff? Or do you not work with a graphic designer? We can always help you with this. But even if you just want some advice, we’re here to help. Together, we’ll ensure your branded GIFs are ready for use in no time.

https://giphy.com/gifs/grow-slogan-traffic-today-LMEv6KOrPf9m5x6qYs