Hyves is back: what does that mean for brands and advertisers?

Although Hyves is not a new social social media platform, it is certainly making a comeback. But will this comeback be as popular as it once was? That remains to be seen. What we do see is that on the first day of the launch, a queue formed due to the high level of interest. Whether this trend continues remains to be seen, and we will certainly be keeping a close eye on it.

From a brand perspective, it is particularly interesting to see where Hyves will position itself amongst the existing platforms. The platform has deliberately opted for a different approach to using social social , with a greater focus on communities and connection, and less on endless scrolling. This could be of interest to brands that wish to communicate with their target audience in a more substantive and engaging way.

From 2027, advertising opportunities will also be added. Over the coming months, it will become clear what these will look like, how much they will cost and how much reach Hyves will actually be able to build.

In short: there’s no need to overhaul your media budget just yet, but it is a platform worth keeping a close eye on. Want to be among the first to join? Then sign up on Hyves now. You’ll automatically be put on the waiting list and, hopefully, you’ll soon be back to business as usual. With a doodle, a glittery sticker and maybe even a dancing banana.