How to use OpenAI’s 4o Image Generation for your marketing campaigns

If you’d said ten years ago that you could generate images using text, everyone would have thought you were mad. After all, surely you need a camera for that? Yet nothing could be further from the truth, and it’s been possible for some time now thanks to visual AI. Recently, the creation of visual content has become even better than ever. For example, OpenAI has recently set a new standard for image generation with the launch of 4o Image Generation. This technology, fully integrated into the GPT-4o model, makes it possible to create detailed, photorealistic and stylised visuals at lightning speed. And all based on simple text instructions. But how can you capitalise on this for your marketing campaigns? Be inspired!

Visual AI: relevant to every specialism

Within our agency, we’d been experimenting for some time with generating AI-generated images for our marketing campaigns. But look how visual AI has developed now – it’s taken it to the next level. From contentand social media specialists to colleagues working on adverts, SEO or marketplaces: every specialism has already experimented with it. Below, we’ve provided some examples to inspire you.

1. The product in ‘action’

A pair of snowboard gloves against a white background doesn’t say much. But an image in which those same gloves are being worn by a snowboarder who has just completed a run? That sells the story. With AI image generation, you place your product right at the heart of the adventure. By showing the product in action, you build trust and spark the viewer’s imagination – exactly what you want in a ‘See’ phase campaign.

2. From material to atmospheric image

A close-up of curtain fabric shows the colour and texture, but fails to capture the bigger picture. Bring that same fabric to life in an atmospheric living room and you’re selling more than just a product: you’re selling a feeling. Think of warm natural light, a cosy seating area with natural tones, and the fabric blending perfectly into the interior. By using AI-generated images, you give a sneak peek of the end result. You show how the fabric contributes to the atmosphere, comfort and style of the space: exactly the inspiration your customer is looking for during the exploration phase.

3. From a different perspective

A floor plan drawn from eye level reveals a lot, but not everything. Sometimes the real power lies in changing the perspective. With AI image generation, you can effortlessly switch between a bird’s-eye view, an oblique angle or a close-up of details, all from a single source file. This gives the viewer a complete picture of the design, without the need for additional drawings. It makes complex floor plans easier to understand and allows the space to be shown to its best advantage. Ideal for campaigns where clarity and insight are key.

The importance of prompt optimisation

AI understands a surprising amount, but it is still worth noting that not everything is replicated exactly. For example, a source file containing a building design can be replicated accurately, but what about a slight difference in level or a specific type of window? These are sometimes interpreted slightly differently. It is these nuances that make the difference between a good image and an accurate one. By optimising your prompt – being more specific about angles, materials or proportions – you can reduce the likelihood of discrepancies. It requires a keen eye and some fine-tuning, but the result is an image that comes ever closer to reality.

Curious to find out what visual AI can do for your business?

Whether you’re looking for inspiration for your next campaign or want to know how to make smart use of AI for content, social, SEO, advertising or marketplaces: we’d be happy to brainstorm with you. Please feel free to get in touch.