Have yourself a merry marketing Christmas

From Halloween to New Year’s Day. The list of relevant public holidays is getting longer and longer. And that’s good news for online marketing. After all, the festive season is the ultimate time to let your marketing skills shine. However, you do need to think carefully about a compelling strategy.

Tip 1. Start in good time

You’ve known all year that certain public holidays are coming up. So you can prepare well for any related marketing campaigns. This starts with a website that’s well-designed and rock-solid. Have an expert give your website a thorough analysis. That way, you’ll quickly identify any potential shortcomings. So you’ll be ready well in advance for the December rush.

Tip 2. Tailored content

Consumers are particularly on the lookout for inspiration on a wide variety of topics in the days leading up to Christmas and Sinterklaas. Think of decorations, gifts and recipes. Capitalise on this by tailoring your content accordingly . For online shops in particular, there are endless opportunities to capitalise on this. With marketing tools such as email campaigns, newsletters and posts on Social Media, you can focus entirely on the upcoming festive season.

Tip 3. Plan your posts

It would be a shame to miss out on important online posts simply because you were too busy selling your product. Drawing up a schedule can help. When will you post what online? You can, of course, even create the content in advance and have it ready to go.

Tip 4. Online marketing is mobile marketing

Nowadays, we do a large proportion of our Christmas shopping online. So make sure your mobile website is user-friendly and looks good. Where do you want to draw your customers’ attention? Which promotions need to stand out and should therefore be prioritised?

Tip 5. Happy hack days

Just like real pickpockets, hackers actually like to strike during the festive season when things get busy. Prevent this by also focusing on the security of your website and online shop. Can you guarantee the safety of online shoppers and website visitors? If so, make sure to emphasise this clearly. People shop much more comfortably when they feel safe.

Tip 6. Keep them on board!

In fact, it’s only really getting started after the festive season. Naturally, you’ll want to retain the extra customers you’ve attracted over the festive period. So make sure that purchasing your product or service involves a specific action – such as signing up for a newsletter or following you on social media. That way, come the next festive season, they’ll be right on your digital doorstep.

Tip 7. Call in specialists

It all sounds logical, of course, but how do you ensure that your website is rock-solid and running like a well-oiled machine before the festive season? A good first step is to call in experts who deal with this on a daily basis. Perhaps the specialists at Traffic Today perhaps?