Facebook Blueprint: learn from Meta itself!

The days when advertising marketers spent their companies’ budgets solely on Google or Bing are long gone. Facebook and Instagram have also had a significant say in ‘ad spend’ for quite some time now. Advertising As a result, marketers must continually expand their toolkit of skills. To help marketers find their way around Meta, the platform has its own knowledge hub: Facebook Blueprint. Facebook Blueprint is completely free of charge, which is one of the reasons it’s an attractive platform for marketers looking to develop their skills further. In this blog, you’ll find out what you can learn on Facebook Blueprint.

What is Meta Blueprint?

Meta Blueprint is an educational programme and online training platform offered by Facebook to help advertisers understand and make effective use of the advertising opportunities on Facebook and Instagram. It offers a wide range of courses and lessons on topics such as advertising strategy, targeting, creating adverts and measuring ad performance. Through Facebook Blueprint, advertisers can expand their knowledge and develop the skills needed to run successful social media campaigns.

#1 – Boosting posts

Have you noticed that an organic post is performing so well that you expect this post (if promoted) to receive even more likes? Meta Blueprint, as Facebook Blueprint is also known, teaches you how to replicate such a post. As a result, relevant target audiences will see a sponsored post from your company.

#2 – Setting up Facebook Pixel

To measure the results of your social ads campaigns, it’s important to know how to set up your Facebook pixel. This is a piece of code that you add to your website so that user behaviour can be tracked. Facebook Blueprint teaches you how, step by step!

#3 – Defining target audiences

Successful social advertising campaigns stand or fall on setting the right targeting. That’s why Facebook Blueprint teaches you, amongst other things, how to create target audiences and which metrics you can filter by. Extremely useful!

#4 – Create a Facebook page

Creating a Facebook page isn’t particularly difficult. However, if you’re inexperienced in this area, you may well encounter some problems when setting up a business page. And you really do need one to be able to advertise!

#5 – Choosing an advert format

Will you opt for an image, video, carousel, instant experience or collection? Facebook Blueprint tells you exactly when it’s best to use which advert format. Here are a few examples illustrating the purpose of your advert, so you can get a clearer picture for yourself.

Need help with ‘ social ’?

Don’t have the time or inclination to work through Facebook Blueprint from start to finish and would rather enlist the help of an expert? Traffic Today has a social advertising team who’d be delighted to help you with your campaigns! Get in touch with us and who knows – we might be working together soon.