Everything you need to know about Looker Studio

Thanks to Looker Studio, you can get the most out of your online marketing activities based on data. The tool is renowned for its ability to consolidate all your data into a handy overview. But how does the tool work and what are its capabilities? In this blog, we’ll tell you more about it!

What is Looker Studio?

Looker Studio (formerly Google Data Studio) is a tool frequently used by marketers to create data dashboards. It allows you to build your own dashboards, whilst also offering the option to use dashboard templates. Looker Studio enables you to map out KPIs quickly and clearly. The tool also works very well for reports.

You can collect data from various sources and then visualise it. Think of Google Analytics, Google Ads, Search Console, and Facebook and Instagram Ads. Because Looker Studio uses a drag-and-drop system, it’s easy to create tables and charts.

The benefits of Looker Studio

If you use Looker Studio, this brings the following benefits:

• The tool is free to use in its basic form;
• Thanks to the data dashboards, you can easily automate processes;
• There are ready-made templates available, but you can also create dashboards based on your own corporate identity;
• You can integrate Looker Studio with well-known software such as Google Analytics, Google Ads or SEMrush. All the data is in real time;
• You can export reports from Looker Studio to PDF, Excel, Google Sheets or email. This makes it easy to produce consistent reports;
• In Looker Studio, you can use handy formulas and filters.

The costs of Looker Studio

As you can see, Looker Studio is free at a basic level. Do you use Google products – such as Google Analytics or Search Console? If so, it costs you nothing to import the data and convert it into a dashboard. You’ll need to pay extra for some partner connectors. Often, the connector is free with a certain subscription tier for the tool, or you’ll need to pay extra for it.

Tips for working in Looker Studio

1. What are your goals?

Before you start using Looker Studio, it’s important to think about your objectives. For example, do you want to focus on leads, conversions or clicks? Once you’re clear about your objectives, you can choose exactly which channels and metrics are best suited to them.

2. What information do you need?

Once you know what your reporting objectives are, it is also important to ensure you include the right information in Looker Studio. This information should provide insight into your objectives. Therefore, make sure you only display the relevant information and figures. Consider relevant KPIs or other specific requirements.

3. Keep it simple

Although it may sound obvious, it is important to set up your Looker Studio in a simple and clear way. This prevents it from becoming cluttered or unclear. Too many figures, tables or charts make it confusing. You want to avoid this.

Looker Studio helps you gain insights

Now that you know what Looker Studio has to offer, you can analyse and process results more effectively. By following the tips above, you can optimise your use of Looker Studio. Do you have any questions about the above? Please feel free to get in touch. We’d be happy to help.