Channable: bol ads launch – recap

On Wednesday 4 September, the ‘Channable: bol ads launch’ was on the agenda. Roy and Lynn were invited to gain and share insights on the day, and to attend the launch of Channable’s new automation tool for bol Sponsored Products. And we’re delighted to share these insights with you!

New advertising landscape

For some time now, bol has been developing its own Sponsored Products environment. Whereas previously, like many other marketplaces, it used the Mabaya system, the time had come for bol to develop its own advertising system. From 2 May 2024, we have also been directly involved in this: with several clients actively participating in the beta version of the tool, we were able to experience the latest developments first-hand and share our feedback with bol.

The key benefits:

• bol has full control over this, enabling them to refine the algorithm to display more relevant adverts to their customers. As a bol sales representative, you’ll benefit from this too!
• As bol is no longer dependent on the development of an external system, it can add new advertising options more quickly and make new reports available. This provides new options and new insights for the sales team.

Did you know that bol is already testing brand ads? These look like the ones below and appear amongst the regular products. It’s a particularly eye-catching placement where you can highlight your brand and products. This option is expected to be available to all sellers by 2025.

By the end of August, all sales staff had switched to the new system, completing the roll-out of bol’s own ‘ advertising ’. This does not mean they are finished: there are still plenty of developments planned in this area. Keep an eye on the updates here!

Benefits of Channable’s bol ads automation tool

Whilst bol was developing its new Sponsored Products environment, Channable was also hard at work. These two partners joined forces to introduce an automation tool at the same time as the new environment went live, making things even easier for advertisers.

This tool was officially launched on 4 August, following an extensive beta phase during which a great deal of feedback was received and acted upon. It’s great to see how Channable and bol have tackled this together.

But what can you do with this new tool?

• With just a few clicks, you can launch hundreds of campaigns.
• Set your own criteria to automatically exclude underperforming search terms.
• Combine bol ads with Channable Insights and easily create campaigns based on product performance. The biggest advantage: if a product’s performance changes, it automatically switches to a different campaign. Similar to the labeliser for Google Ads.
• Easily focus your ad spend on products with high margins and/or high stock levels.

The tool offers a wide range of possibilities, but Channable continues to innovate and expand its range of options. Wherever bol adds new features, Channable will do the same. So keep a close eye on all updates from both parties to stay informed.

The launch at CitySense, Utrecht

As a Gold Partner of both bol and Channable, we were present at the tool’s launch in Utrecht. Together with around 100 other partners, we gained insights from bol into their new Sponsored Products environment, the latest developments and the new algorithm. Channable then highlighted the opportunities this presents through the bol ads tool.

It was certainly an insightful afternoon, which concluded with drinks. We’d like to thank Channable and bol (Channabol ;)) for organising the event, for the invitation and for sharing their knowledge! You can find more information about Channable’s bol ads on their website.

Curious to find out what this tool can do for you? Get in touch with our Marketplace specialist or pop in for a cup of coffee!